Why Getting Them on the Phone Is Harder Than Ever

By aiwpadminAugust 15, 2018

By Michael Foster

On the one side, there are debt collectors trying to reach debtors and get outstanding and defaulted loans paid. On the other side, there are the debtors themselves and an increasingly powerful ally: regulators.

Collectors face an arduous regulatory environment and are finding it harder to play by rules that focus more and more on protecting privacy and requiring additional records collecting.

The rules still stem from the 1991 Telephone Consumer Protection Act, which was designed mostly to protect consumers from telephone scams and overly aggressive telemarketers. And the bad actors have made things worse ever since, with a few fly-by-night groups refusing to put people on do-not-call lists when requested. That, in turn, has emboldened the Federal Communications Commission to take more aggressive actions when it finds fault.

In such an environment, compliance isn’t just about obeying the law—it’s about protecting your business. So how can telemarketers, debt collectors, and others who depend on getting a live person on the line ensure they’re doing enough to please the FCC?

And if that wasn’t enough of a headache for professionals dependent on phones for business, there is the fast-growing effort in the tech world to make it easier for mobile phone users to screen calls. And since the majority of phone calls go through a mobile phone these days, this is an unavoidable fact of the telecommunications world. It’s no wonder that call answers, callbacks, and completed calls are all declining, while busy signals and lost leads are sharply on the rise.

At the same time, eager attorneys looking for settlements are pushing for more aggressive class-action cases, requiring more documentation and vigilant compliance on the side of telemarketers and debt collectors.

At this year’s LeadsCon Connect to Convert, attorneys Michele Shuster and Josh Stevens of Mac Murray & Shuster LLP will lead a session on complying with the TCPA, and how to respond to call blocking, more advanced call labeling, and the increasingly sophisticated world of call blocking being driven by mobile phone apps and carriers.

If you want to make sure you navigate this complex minefield, join Shuster and Stevens at this year’s LeadsCon Connect to Convert, where they will show you how to take advantage of call labeling technology and TCPA rules to ensure you’re working within the law while also boosting your call answer rates.

To learn more on what’s driving today’s customer acquisition, performance marketing, and sales, join us at LeadsCon’s Connect to Convert this October in Boston. Register today.

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