Why Marketing Should Collaborate With Sales – Chief Marketer

By LeadsConAdminAugust 11, 2016

The B2B marketers who are on the leading edge are taking cues from their counterparts on the sales side on how to expand marketing's role in the sales process, says Bethany Perkins, director, central marketing, Cielo. "B2B marketers are more attuned to their role in the sales cycle," she notes.

Read More at Chief Marketer

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