| 2025 is here! With new opportunities and looming regulations on the horizon, this next year is going to be whirlwind, but the team at LeadsCon will keep you ahead of all of these developments and changes. We wish all of you an enjoyable and prosperous 2025. |
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One-to-One Consent Rule Might Not Proceed as Planned
An oral argument made by IMC in their challenge of the FCC’s one-to-one consent rule has some industry experts doubting that the rule will go into place on January 27 in its current form. Eric Troutman of Troutman Amin stated that he believes aspects of the current ruling are going to be struck down. Troutman notes, “I think there is a high likelihood logically and topically related standard is dead. But the Court seems to be inclined to permit implementation that requires express ‘one-to-one’ consent check boxes, perhaps with the modification to allow affiliates of brands to be included.” Something tells me that there will still be plenty to be deciphered come April!
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Open Enrollment: FTC Puts Healthcare Lead Gen Industry on Notice
The FTC is cracking down on the healthcare lead generation industry, sending warning letters to 21 companies during the ongoing open enrollment period. The letters, issued December 10, address potentially illegal practices related to unfair or deceptive claims. “It is critical for consumers’ health and financial well-being that marketers of health plans be honest about the plans they and their partners are offering,” said FTC lawyer Samuel Levine, Director of the FTC’s Bureau of Consumer Protection.
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Revocation Rules + AI Innovation to Dominate 2025 Lead Gen Headspace
LeadsCon sat down with a cross section of industry experts to talk about what’s in store for the performance marketing and lead gen industry in 2025. In addition to an overview of the regulatory environment and April’s revocation rules, we also discussed how market leaders are structuring their next AI initiatives and how the conversations around lead quality and pricing might change in 2025.
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Your Secret Santa Gift: This CMO Guide for Growth!
Well, it’s actually not from LeadsCon, but Fortune put together this CMO guide for growth as you consider new tactics and strategies for 2025. The guide is packed with insights, including some from Nick Smith, founder of Sailes. When it comes to AI projects in 2025 Smith notes, “We’ve moved beyond static lists of leads to dynamic engagement strategies. AI can now tell us who to reach, when to reach them, and, most importantly, how to engage them effectively.”
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LeadsPedia: Driving Innovation Forward
2024 has been an exhilarating year at LeadsPedia! We've rolled out a brand-new user interface, cutting-edge workflows to ensure seamless compliance with the latest industry regulations, an advanced One Step Call Ping Tree, powerful Offer integrations, and so much more! Don't miss out on the impact these innovations will have on your business. Schedule a meeting with our team to see these tools in action and position your business for success in 2025!
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Contact Andrew Katz,
Director of Sales |
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| Join us April 7-9, 2025 at the MGM Grand in Las Vegas. Prices increase after January 3! |
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