Marketing in a Pandemic
How Businesses Can Increase Contact Rates and Leads Conversion for Outbound Call Campaigns
Lead Management: Buy It or Build It?
It’s an age-old question that direct advertisers and others grapple with: “Is it better to buy a lead management solution or build one myself”? This question becomes more complex as you consider all your current and future channels—calls, web leads, clicks, emails, and more. It’s easy to become lost in a sea of sales pitches […]
You Down With OTT? The Race to Reach Cord Cutters in Lead Generation
Over The Top/Connected TV advertising is the fastest-growing medium today. With over 50% of Americans now streaming their TV content, OTT advertising is no longer considered the future, it is here and now. Many lead generators use traditional television to drive leads to their clients, but what if you were able to target that television […]
Marketing in Unique Times
What you can do now to prepare your business for the future
This Ain’t Your Grandma’s Audience Segmentation and Messaging
It’s time for marketers to change how we target our prospects and how we talk to them! Audience segmentation and Voice of the Customer (VoC) are fundamental to good marketing. Yet, over time, it’s surprisingly easy for businesses to overlook — or completely miss — profitable new segments to target, and consequently, to lose out […]
The Secret to Improved Lead Conversion is in Your Customer’s Back Pocket.
Learn how growth leaders like QuinStreet are using new solutions for the voice channel to dramatically improve outbound sales performance, answer rates, and revenue per lead. Don’t let those leads you worked so hard to get go cold! Give your outbound call representatives the best chance at getting their calls through to those potential customers. […]
Risky Business: The Real Cost of Ignoring Marketing Fraud
“Due to the current environment, we’re increasing the marketing budget by 20%,” said no one, ever.