Issue 27

Marketers Beware: FCC’s Revocation Rule Set to Go Into Effect April 11
A contingency of financial institutions got together this month to try to convince the FCC to pause the new revocation ruling, but is it too late? Troutman Amin put together this useful tipsheet on the revocation rule, but your best bet to get a complete breakdown of the implications to your business is to attend Puja Amin’s session next week at LeadsCon. Haven’t yet registered? Take a moment to do so now and ensure you’re operating ahead of the compliance curve.

Ringba Appoints Adam Sthay to Head Programmatic Call Exchange, Ringba X
Ringba has announced Adam Sthay as the new head of Ringba X, its programmatic call exchange. Sthay, with over 16 years of pay-per-call experience, will drive liquidity and pricing improvements, expand the Ringba X team, and collaborate on platform enhancements. Sthay previously served as the senior vice president of pay per call at Digital Media Solutions. "We are thrilled to welcome Adam to the Ringba team," said Adam Young, CEO of Ringba in a release. "His dedication and drive make him a perfect fit for our ultra-high-performance team. With a proven track record of delivering results, Adam is one of the best in the pay-per-call industry. We are confident that his leadership will open new doors for our customers, providing enhanced liquidity and higher pricing for their calls." Sthay will focus on growing the Ringba X team with business development representatives and working with engineering to create a compliant and profitable exchange.

Top 10 MarTech Partnerships That Have Changed the Performance Marketing Landscape
Marketing News put together this interesting Top 10 of martech partnerships that have redefined our industry, including Adobe & Microsoft, Salesforce & TikTok, and Google & HubSpot. These partnerships are unlocking a host of new capabilities and integrating powerful tools. The list spotlights collaborations that leverage AI, data analytics, and cross-platform integrations, empowering brands to deliver more targeted and efficient customer experiences.

Allied Title Launches Lead Gen Tool for Real Estate Pros
Housingwire reported last week that Allied Title & Escrow has unveiled its new Allied Title Toolbox, a software platform designed to empower real estate agents with advanced lead generation and market analysis tools. The platform offers custom farm lists, targeted lead generation for cash buyers, and comprehensive neighborhood insights. Allied Title & Escrow now offers this tool across 12 states for residential and nationwide for commercial transactions.

Do You Have Your Ticket? Because LeadsCon 2025 is Here!
Next week’s event is packed with essential sessions to turbo charge your growth capabilities! Kickstart your experience with Power Hours, featuring industry leaders from Empire Today, American Standard, and more, diving into ethical lead generation and performance marketing beyond metrics. And definitely don't miss main stage sessions from Unilever, Better.com and PX, exploring customer acquisition's future and optimizing data-driven results. Learn AI-powered strategies from our Deep Dive with AI expert Ramy Nassar and Monday’s workshop with National University and Wrench.ai, or master social media lead gen with TikTok and Leads.io. We’re so excited to see everyone at this year’s Luau Welcome Party!

AtData Looks Forward to Connecting at LeadsCon
Join AtData’s Lunch + Learn: “Trapped Between Consumers, Compliance, and Chaos” April 8 at LeadsCon as we uncover hidden risks, overlooked opportunities, and strategies to future-proof your lead generation. Our expert panel will break down what you need to know to stay compliant, redefine consent, and turn regulatory pressure into an advantage. Also visit us at booth 240 or schedule a meeting to see how smarter data drives growth.