| Early action on the M&A front and a flurry of activity across the geopolitical landscape; it’s been a tumultuous start to the new year. Since it sure feels like more it’s been than one month since the holiday break, take a moment to catch up with this month’s Industry Roundup. |
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Seismic Shift for Performance Marketers: ActiveProspect Acquires Verisk Marketing Solutions
On January 8, ActiveProspect announced its acquisition of Verisk Marketing Solutions (VMS). The transaction represents a potential consolidation of the performance marketing tech stack and reduction of integration friction, allowing for faster innovation in AI-driven lead scoring and automated compliance. “VMS adds a proven portfolio of identity resolution solutions and consumer insights purpose-built for marketing. They also bring a significant roster of large enterprise customers, accelerating our ability to serve marketing, data, and analytics teams with identity and marketing intelligence solutions,” said Steve Rafferty, CEO of ActiveProspect. Rafferty will join Matt Lohman, VMS’s managing director of marketing solutions on stage at April’s LeadsCon program to talk about the industry impact for lead gen, publishers, and the broader compliance landscape.
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Blowing Through TCPA STOP Signs Comes With a Significant Cost
TCPAWorld reports that a Toyota dealership in Miami, FL is paying the price for continuing to contact consumers who followed their instructions to opt out of text messages. This settlement highlights that the financial risk of a "technical glitch" in your SMS platform can easily reach seven figures, even with a relatively small number of affected consumers. With only 2,627 class members, this was not a massive database failure, yet it resulted in a nearly $900k settlement. The settlement reinforces that you don't need a huge data breach or a million-person list to face a business-threatening class action; a simple failure in your suppression list scrubbing logic is enough.
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PX Reinforces Vertical-Specific Expertise, Previews LeadsCon Keynote
PX announced a strategic organizational shift to fortify their expertise in a number of vertical markets, including insurance and home services. The customer acquisition and lead gen platform named Patrick Ruddy as the general manager of insurance and Bastian Cowsert as general manager of home services. LeadsCon had the opportunity to connect with PX’s co-founder and COO Bas Offers last week on LinkedIn Live to discuss these new developments as well as a sneak peek of their keynote session at LeadsCon. If you’re curious to see exactly how your approach stacks up against more than 600 industry leaders, now is your chance! Take 5 minutes to participate in this year’s State of the Industry survey.
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Quick Hits: Developments in AI and Platform Consolidation
The performance marketing landscape continues its shift toward AI-driven orchestration and platform consolidation. Convoso recently partnered with Global Telecom Solutions (GTS) to distribute its AI-powered outbound dialing and compliance tools across GTS’s extensive partner network. Rakuten Advertising debuted Innovation Labs, an AI hub providing predictive recommendations to optimize advertiser spend and publisher monetization. Google Cloud also expanded its footprint with the Customer Experience Agent Studio, utilizing Gemini to bridge silos between e-commerce and customer service. These updates are indicative toward a larger movement toward integrated, AI-enhanced ecosystems designed to maximize ROI and streamline the entire customer journey.
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| Contact Andrew Katz to learn more about sponsoring or exhibiting at a future LeadsCon event. |
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April 22-24, 2026 | MGM Grand
Register by 2/20 and save $350!
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