Issue 38

In our February roundup, we’re diving into everything from "chatty" AI bots that can't keep a secret to the heavy hitters shaping the road to 2030. Grab your coffee and get caught up on the latest shifts in compliance, leadership, and the high-octane agenda waiting for you at LeadsCon 2026!

What Happens When Agentic AI Goes Wrong?
AdExchanger’s Allison Schiff reports that while agentic AI is incredibly helpful, the technology can be tricked into leaking data simply by being asked nicely. For lead gen and call centers, this is a five-alarm fire. If your AI-powered CRM is "collaborating" to qualify leads or update records, it might be handing over personally identifiable information to anyone with a clever prompt. In 2026, compliance isn't just about TCPA; it’s about ensuring your bots aren’t gossiping with the wrong people. LeadsCon attendees will hear firsthand insights around agentic AI and compliance from industry leaders this April in Las Vegas.

Convoso Appointment Signals Commitment to AI-Powered Outbound Capabilities
On February 18, Convoso announced the appointment of Ruchi Gupta as senior vice president of product. Ruchi brings elite expertise in some of the agentic AI and contact center as a service (CCaaS) technologies that are redefining the LeadsCon landscape. As lead buyers face tightening margins and stricter compliance, Ruchi’s focus on the upcoming Convoso for Salesforce integration and AI-driven outbound strategy will be pivotal for organizations looking to increase contact rates without sacrificing lead quality or regulatory safety.

Upcoming LinkedIn Live with PX: Challenging the Status Quo for 2030
What if the fundamental rules of lead generation were rewritten by the end of the decade? Join us this Wednesday, February 25 at 1 PM EST for a must-watch LinkedIn Live as we sit down with the visionaries from PX to dismantle the assumptions shaping your current strategy. This year’s survey is all about moving beyond the hype to pressure-test the future. Will lead volume still equal growth? Will search and social lose their crown as primary intent signals? If you’re building for 2030, you can’t afford to miss this! On that note, make sure your input is heard; take a moment today to participate in this year’s survey.

LeadsCon 2026: Pacing to Be the Largest Show Ever!
The team here is fired up for what is shaping up to be the largest LeadsCon show yet! This year’s agenda features all new insights from brand leaders like Aetna, COUNTRY Financial, Farmers Insurance, DaBella, LendingTree, Allstate, Google, American Standard, Pennymac, Kohler, and many more. From the outstanding Wednesday workshops and Rhinestone Rodeo Welcome Party to Friday’s insightful main stage sessions – you won’t want to miss one moment of this year’s event. Register now and we'll see you in April!