Issue 28

Generative AI Revolutionizes Market Research - 4 Key Opportunities
Harvard Business Review just published this in-depth piece that frames how generative AI will likely transform market research. “The research team at WeightWatchers has found that participants also are often more forthcoming when being interviewed by AI rather than by people, because certain bias effects are reduced,” the authors note. This paper outlines four key opportunities: enhancing current practices with speed and scale, replacing traditional methods using synthetic data, filling existing gaps in market understanding, and creating entirely new data and insights. The authors also cover how companies are leveraging AI for faster analysis, synthetic interviews, and "digital twins" of customers.

Beyond the Last Click: True Lead Generation ROI for Home Services
The "Dear Anna" podcast featured Anna Anderson, CEO of Art Unlimited, discussing how contractors should look beyond final conversion sources. In the episode, Anderson talks about why understanding the first touchpoint – the initial interaction that started a customer's journey – is crucial for effective investment. Have a listen to learn how to track and analyze the multiple touchpoints customers experience, potentially revealing undervalued lead sources.

Eleventh Circuit Rejects Bid to Revive FCC's One-to-One Consent Rule
On April 22, TCPAWorld reported that the Eleventh Circuit Court of Appeals has upheld its earlier decision to strike down the FCC's one-to-one consent rule under the TCPA, denying attempts by groups including the National Consumers League to intervene and defend the regulation. This action reinforces the court's view that the FCC exceeded its statutory authority in implementing the rule.

Convoso Introduces ISV Partner Marketplace for Enhanced Contact Center Solutions
Convoso has launched a new ISV Partner Marketplace, a hub that aims to connect Convoso customers with a variety of independent software vendors offering solutions designed to improve contact center performance. The marketplace features partners in areas such as BPOs, lead management, compliance, and analytics, enabling users to build integrated technology stacks tailored to their specific needs. In a press release issued last week, Darrin Koehler, Director of Partnerships at Convoso noted, "Our new ISV Partner Marketplace is built to help our customers unlock more opportunities to accelerate revenue growth and outpace their competition." Convoso intends to expand the marketplace with new partners and focus on emerging technologies to further enhance platform interoperability.

LeadsCon: Don’t Wait Until 2026 to Do it Again!
While Vegas is behind us, the LeadsCon Team can’t wait to see everyone at our upcoming programs. For those in the NYC area, we encourage everyone to join us on Tuesday, June 10 for our LeadsCon Meetup. This casual gathering at SPIN in Midtown is designed for lead gen execs to swap strategies, spark connections, and uncover what’s working now (and what’s next) in lead gen. LeadsCon Connect will be here before we know it, so take a moment now to mark your calendar (and lock into the $649 registration rate) and join us in Chicago!

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