Issue 30

SB140 Signed: Texas Boosts Consumer Power, Triples Telemarketing Liability
Texas Governor Greg Abbott has signed SB140, which significantly reshapes the parameters around the state's telemarketing liability laws. Puja Amin of Troutman Amin notes, “This is a huge gift to plaintiff’s attorneys who may had the doors to federal courthouses closed on similar claims.” Effective September 1, this "mini-TCPA" expands telephone solicitation to include text messages and creates a new, direct private right of action under the Deceptive Trade Practices Act. This means triple damages are now on the table, significantly increasing litigation risk for lead generators. Aaron Parry of MacMurray & Shuster, who put together this concise overview of the new bill, points out “The bill doesn’t stop at redefining terms. It also arms consumers with powerful new tools to fight back against core telemarketing violations.”

Real Estate Roundup: Influencer Collab, Best of Lead Gen Tools
On June 9, Optimal Blue announced a new lead gen tool for originators. “Instead of expecting originators to review all of their past clients to find refinance opportunities, we have given them a solution that automatically identifies an opportunity, provides pricing options and generates a presentation to the borrower,” said Mike Vough, head of corporate strategy at Optimal Blue. HousingWire released their annual list of top lead gen companies for 2025. Smartlist took home the title for “Best Seller Leads” while Zillow Premier Agent got the nod for “Best Buyer Leads Based on Location.” Gen Z luxury agent Frankie Barone was able to realize tremendous gains through his influencer collaborations. This breakdown includes Insights into his workflow, strategies, and approach to working with influencers.

Need for Speed (AI): Why Fast Decisions Are Dominating Lead Gen & Sales
According to Harvard Business Review, decision-making for marketing and sales organizations is now about speed. The shift is from slow, "reflective" analysis to rapid, "reflexive" actions powered by real-time data and AI. This means instantly identifying prime leads, surfacing timely offers, and automating responses. According to the authors, “Many companies use AI tools to help salespeople prioritize leads, identify next-best actions, and spot churn risks. Microsoft’s “Daily Recommender” system, which offers timely suggestions based on customer data and engagement history, led to a 40% increase in sales productivity, including more time in front of customers and higher conversion of leads to opportunities.”

Intel Outsources Marketing to Accenture, Replacing Jobs with AI
On June 20, OregonLive reported that Intel is slashing internal roles and outsourcing the marketing function to Accenture. “The transition of our marketing and operations functions will result in significant changes to team structures, including potential headcount reductions, with only lean teams remaining,” Intel told employees. “We are partnering with Accenture to leverage AI-driven technologies with the goals of moving faster, simplifying processes and reflecting best practices, while also managing our spending,” Intel stated in this month’s notice. The article notes that Intel has been losing market share with sales dropping by a third in recent years.

Future-Proof Your Lead Funnel at LeadsCon Connect
Mark your calendars and register today for LeadsCon Connect; it’s fall’s prime opportunity to gain actionable takeaways, network with industry leaders, and ensure your lead gen efforts are future-proofed for maximum ROI. Whether you’re looking to learn how to make your outsourced marketing mix perform like a cohesive in-house team or break down the silos that are impeding growth, we got you covered at September’s program. No other program features practical case studies and insights that you get at LeadsCon. And you can register now for $649 and bring a colleague for $99!

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