This fireside chat will cover data-driven marketing strategies, emerging industry trends, customer-centric approaches, the role of technology, and insights on macro factors driving the market.  Hear first-hand perspectives from Chad Kreutz, President of American Standard Home Services and Jeff Barnes, SVP & GM at Modernize Home Services as we discuss:

The Evolution of Lead Generation: Explore the changing landscape of lead generation and how organizations can adapt to stay ahead in a dynamic market.

Data-Driven Marketing Strategies: Uncover the power of data in shaping marketing strategies and learn how American Standard leverages data analytics for targeted and effective campaigns.

Emerging Industry Trends: Gain a firsthand perspective on the latest trends shaping the industry and discover how forward-thinking companies are positioning themselves for success.

Customer-Centric Approaches: Understand the importance of putting the customer at the center of your marketing efforts and discover strategies for building lasting relationships in a competitive marketplace.

The Role of Technology: Dive into the technological advancements that are revolutionizing marketing practices and learn how American Standard embraces innovation to stay at the forefront of the industry.

Insights on Macro Factors Driving the Market: Gain valuable insights into the macroeconomic factors influencing the market and how organizations can navigate uncertainties for sustained growth.

This session cannot be missed!  Be sure to register today to start mapping your schedule at LeadsCon 2024.

Navigating the landscape of the customer acquisition industry is a constant challenge, with shifting regulations, emerging players, and evolving technologies.  Don’t miss this insightful session which will cover: 

• State of the customer acquisition industry; see how trends have evolved and what’s new
• Impact of the new FCC regulations on explicit consent
• AI/automation becoming a centerpiece
• How leading marketers are revamping their sales funnels by strategically integrating e-commerce/direct purchase flows

Calling all mortgage professionals!  Join our Birds of a Feather mortgage discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

In this illuminating session, we will explore the pivotal role of FCC rulings in compliance and its profound impact on the evolving digital landscape for lead generators. As we venture further, our expert panelists will dissect the intricacies of testing marketing models, providing invaluable insights into advanced AB testing methodologies and strategies that will define success in 2024.

 Moreover, we’ll delve into the critical aspect of analytics, unraveling the power of data-driven decision-making in shaping effective lead generation strategies. The financial implications of these methodologies will also be thoroughly examined, offering a comprehensive understanding of the economic landscape that lead generators will navigate. Attendees can expect to gain actionable knowledge and strategic foresight, equipping them with the tools necessary to thrive in the ever-changing world of lead generation in 2024. Join us as we unveil the opportunities and challenges that lie ahead, paving the way for success in this dynamic digital era.

With tighter budgets, marketers are still faced with the need to acquire new customers in the face of economic uncertainty. Doing so calls for more effective and efficient strategies for identifying, evaluating, and developing lead opportunities. 

During this session, we will explore how marketers can drive more quality into the lead. We will look at:

• Refining lead qualification strategies that leverage fraud and identity insights to reduce the amount of phony leads
• Applying personal asset information to better understand the financial ability/stability of a lead 
• Segmenting leads based on meaningful lifestyle and behavioral characteristics

This panel explores the six most significant opportunities and threats facing marketing and sales pros.  From leveraging AI-powered tools for hyper-targeted campaigns to grappling with privacy concerns and regulatory hurdles, experts will discuss strategies for maximizing opportunities and mitigating risks.  Join us for an insightful discussion that promises actionable insights for staying ahead in the lead gen arena.

• Gain insights into leveraging AI-powered tools effectively to create hyper-targeted marketing campaigns.
• Understand the evolving landscape of privacy concerns and regulatory hurdles, and strategies to navigate them while maintaining trust and compliance.
• Identify the most significant opportunities and threats in lead generation, and practical approaches to maximize opportunities and mitigate risks.
• Explore innovative strategies for adapting to changing consumer behaviors and preferences, ensuring sustained success in lead generation efforts.
• Take away actionable insights from industry experts that will enable you to supercharge your growth and stay ahead of your competitors.

Immerse yourself in a dynamic exploration of the affiliate marketing landscape with our industry’s trailblazers!  Uncover the secrets to cultivating a successful network and learn to achieve unparalleled quality and scale through transparency, leveraging cutting-edge technology and strategic partnerships for agility in a rapidly evolving marketing ecosystem.

Unlock the full potential of your marketing endeavors by honing your expertise in channel and partnership diversification, ensuring that your efforts are optimally distributed across a spectrum of platforms and mediums. Explore insights into the pivotal role of Gen AI, and discover new and innovative approaches your peers are taking to grow their businesses.

– Competitors, Partners & Frenemies: Examining ways to support those in your affiliate network

– Achieving quality and scale through transparency; how to lean into technology and partnerships that make you more flexible and nimble for a rapidly changing marketing ecosystem

– The impact of the FCC’s ruling on the affiliate marketing space

– Optimizing channel diversification

– Understanding how developments in Gen AI can enhance your affiliate content strategy

Schedule:

• Opening Presentation: State of Affiliate Marketing
• Industry Panel Discussion
• Moderator-led Group Discussions
• Short Refreshment Break
• Group Discussions Continue

Calling all insurance professionals!  Join our Birds of a Feather insurance discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Massive New FCC Rulings and Potential Legislation Are SHOCKING TCPAWorld—Here is Everything You Need to Know RIGHT NOW to Stay Compliant! This session will dive deep into the intricacies of the FCC’s orders regarding the new 1-1 consent rules, the new revocation rules, and other regulatory developments like the Do Not Disturb Act massively impacting the lead generation industry.  Don’t miss out on this exclusive opportunity to gain a comprehensive understanding of the new TCPA rules and compliance strategies for your lead generation practices from the Czar and Queenie of TCPAWorld.com! 

Calling all home services professionals!  Join our Birds of a Feather home services discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Lawmakers kept the lead gen industry on its toes in 2023 and many industry participants are wondering just how to build the next iteration of products that will survive the next waves of regulatory change.  This session dives into strategies for developing lead generation products that align with FCC, CFPB, and DNC regulations.  Learn from the industry’s leading legal experts about how to build compliant and effective lead gen products, ensuring regulatory adherence without sacrificing innovation.  Don’t miss this opportunity to stay ahead in the evolving landscape of lead gen compliance, where staying a step ahead of your competitors could mean all the difference!

A brand’s sales and marketing funnels are unique to their company and should work together, while always evolving. These marketers will share how they determine focus and objectives, and how they generate leads, define, and evaluate their leads. What is a lead? When is a lead a lead? Learn the nuances and find out how they view leads, nurture quality leads with laser focus on conversion. Marketers continue to collect more data than ever before. Learn innovative approaches to mining for actionable drivers. Hear what kind of data is surprisingly proving most valuable in converting leads. Full-funnel marketing approach and omnichannel focus is critical but what might be getting lost here? Micro vs. macro lens views offer different perspectives. Learn what the true value of lead scoring is to emerging and established brands. 

• What are these marketers doing to reach their target audience, while always testing and expanding that core audience?
• What channels should be considered that may be overlooked? Where might dollars be left on the table?
• What about brand-building activation efforts and yielding direct sales impact?  
• First-touch, last-touch, multi-touch, incrementality  – pros and cons of attribution approaches?
• The lower funnel often receives most of the focus where results are concerned. Why are these marketers focused on the entire marketing funnel for growth?
• Where should the greatest focus be placed in the marketing funnel?
• What platforms are changing up the leads process?
• How can AI implementation be beneficial in your lead cycle?

Join us for a solutions-focused panel, where you’ll learn from best-in-class market leaders about how they built a fully operational and successful end-to-end ACA marketplace solution in less than 4 months. Launched in late July with three sales agents and 25 policies written, this dynamic partnership grew exponentially to 50+ agents and over 26,000 policies written by December. Creating new revenue opportunities in the highly competitive OEP marketplace by combining best-in-class technology, data and traffic, built on a foundation of trust, you’ll learn how industry leaders from three complementary companies collaborated for mutual success. 

In this session, attendees will gain the following valuable takeaways:

• How to maximize mutual growth & value while driving efficiencies
• Transparent collaboration from strategy to marketing execution
• The importance of diversified media throughout the endeavor
• Creating consistency & predictability in an unpredictable market
• Lessons learned to apply to new initiatives

Delve into how cutting-edge AI technologies are revolutionizing mortgage lending!  Discover the secrets to generating high-converting leads through AI-driven algorithms, optimizing borrower-lender matches, and boosting conversion rates.  Learn from industry leaders about harnessing AI’s predictive capabilities to streamline the mortgage process and enhance customer satisfaction.  Don’t miss this opportunity to unlock the potential of AI in transforming mortgage lending into a more efficient, personalized, and successful endeavor.

Delve into a comprehensive exploration of strategies tailored specifically to optimize lead generation in collaboration with call centers.  From enhancing call center training to recalibrating your tactics, this session offers actionable insights to maximize lead quality, quantity, and conversion rates.  Learn our industry experts as they share real-world examples and case studies, providing you with the tools and tactics necessary to harness the full lead-generating power of call centers.  Don’t miss this opportunity to elevate your lead generation efforts and drive unparalleled growth!
 
 
 

This must-attend power panel of industry experts will dissect the intricacies of lead generation metrics, exploring which key indicators truly drive success in today’s rapidly evolving marketplace.  From conversion rates and cost per lead to engagement quality and lead scoring algorithms, our panelists will share insights, strategies, and best practices for maximizing your lead gen efforts.  Whether you’re a seasoned marketer seeking to refine your metrics approach or a newcomer looking to navigate the metrics maze, this discussion promises to equip you with the knowledge and tools needed to optimize your lead generation campaigns and create monster growth!

YouTube alone generated $9 billion in Q4 of 2023. The Google-owned site has more than 2 billion users and is second largest social network (after Facebook). On a daily basis, more than a billion hours of content is consumed by people around the world. No doubt, YouTube is a large opportunity for advertisers.

While video content has generally been for brand building, see how lead generators are using video ads for performance marketing. Get the fundamentals on finding relevant traffic segments, engaging them and qualifying them for your product. See how creative is a large part of the success and understand how you can produce direct response videos on a regular basis. Come to this panel and learn the block-and-tackle tactics for immediate application into your marketing campaigns.

Key Takeaways:

• Get insights on marketing angles, hooks and creatives that disrupt leads and drive them into engagement
• Review landing pages and funnels used to generate calls and/or capture leads
• See how experts use a production process to constantly develop fresh video creatives
• Understand key settings, account optimizations and creative specs to focus on the most qualified traffic sources