Residential property owners are scrambling to refinance in record numbers as rates fall to new lows, but lenders are tightening restrictions as they introduce new terms and conditions. What about new home sales? Challenges abound, but so does the opportunity to grow your business. Join us as we connect with Dale Vermillion of Vermillion Consulting on what’s happening on the lending front, what it means for generating leads and how you can protect and expand your market share in these evolving times.
Dale Vermillion, President and CEO, Vermillion Consulting
Personal and property insurance companies are adjusting to unpredictable times. Customers are looking for breaks on their policies as their needs change and agents are looking for the best ways to keep their lead pipeline filled. Join us as Troy Korsgaden of Korsgaden International shares insights into consumer trends, how agents are addressing the current needs, where there’s opportunity and where things might be headed.
Troy Korsgaden, President, Korsgaden International
How are you currently measuring the impact of your marketing? And have the benchmarks you measure against changed? How are shifts in consumer behavior affecting your efforts? Tune in as Aman Advani of Ministry of Supply shares how he’s looking at today’s environment, what it means for data-driven marketers, and ways that his clothier is using their resources to give back and help in an unprecedented and challenging environment.
Aman Advani, Co-Founder and CEO, Ministry of Supply
What has the nationwide shutdown and re-opening meant for your business and the economy? How can you pivot and find opportunities as you plan ahead for the summer, fall and beyond? Listen in as Gordon Brott shares his thoughts on rebuilding your foundation (if needed), adjusting to a possible new business reality, and preparing now for your future.
Gordon Brott, Founder, Gordon Brott Growth Marketing
Whether inbound or outbound, lead gen is all about communication, and now more than ever, improving communication is vital. So what steps can you take to improve the way you connect with consumers and your current customers? Nancy Harhut and John Sisson of HBT Marketing share tips, insights and stats in a new normal to help you make the most of your connections.
John Sisson, HBT Marketing
Nancy Harhut, Chief Creative Officer, HBT Marketing
In a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today.
Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of “A Shark’s Perspective” podcast
As the government, the private sector and daily news cycle are engulfed with all things related to COVID-19, what does it mean for privacy, protection and regulations related to the lead-gen industry? How are companies positioning their compliance efforts in the face of new work environments as call centers become virtual and employees stay in place? Join us for a discussion with Jonathan Pompan of Venable as we talk about current compliance issues and how things might look coming out of this current environment.