Successful Lead Conversion from a Buyer’s Perspective

Lead buyers are tasked with finding the right prospects, responding quickly to those leads, providing information that’s helpful and relevant through a variety of channels. What are the issues that stop a lead from converting? And with purchased leads, what are the types of scenarios that cause a lead provider to get dropped, even when it’s not their ‘fault’? Join us as Jason Cutter of Cutter Consulting Group shares his insights from a buyer’s perspective on how to successfully navigate these steps and see a lead through to conversion.

Featured Guest:

Jason Cutter, CEO, Cutter Consulting Group

Special Videocast: Let People Be People, Let Computers Do Division

With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human touch and when to automate your process can vastly improve your marketing and customer engagement. Join us as Seth van der Swaagh and Don Batsford of Google share their insights on striking a balance to optimize your efforts.

Featured Guests:

Seth van der Swaagh, Industry Director, Advertising Sales, Google
Don Batsford, Jr., Head of Industry, Google

During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can you take advantage of this opportunity to generate leads? Join us as we connect with Mark Kaminski of Over the Top Marketing to talk about micro-targeting today’s television audience.

Featured Guest:

Mark Kaminski, Co-Founder, Over The Top Marketing.

Traditional colleges and universities are facing their most daunting challenge ever with budget shortfalls and in many cases, spring semester refunds. Even worse, the fall semester is already casting a shadow on any recovery that might happen. But how is online education fairing? Online-only institutions and those merging a hybrid of online learning with in-person education have an opportunity to redefine the experience. Join us as Bruce Douglas of EducationDynamics shares his insights into where the EDU market is now and where it’s headed.

Featured Guest:

Bruce Douglas, CEO,  EducationDynamics

Podcasts are everywhere and more accessible than ever. For a B2C or B2B audience, they make perfect sense for generating leads, letting you target your audience with relevant content, build thought leadership and a personal connection, and increase brand awareness. Join us on this episode as Dave Smith of Incremental Media shares why podcasts present such a great opportunity for lead gen and how to tap in.

Featured Guest:

Dave Smith, Founder & CEO, Incremental Media

When it comes to consumer behavior, so much has changed in just a few short months that it’s hard to know what’s changed and what’s stayed the same. With economic, health and business-related changes all around, can you be certain that your customers are in the right frame of mind to engage with your business? Join us as Dave Frankland, author of “Marketing to the Entitled Consumer,“ shares his thoughts on what consumers expect, how their behavior is being influenced and where things go from here.. 

Featured Guest:

Dave Frankland, Co-Author of Marketing to the Entitled Consumer & Managing Director, Winterberry Group

Residential property owners are scrambling to refinance in record numbers as rates fall to new lows, but lenders are tightening restrictions as they introduce new terms and conditions. What about new home sales? Challenges abound, but so does the opportunity to grow your business. Join us as we connect with Dale Vermillion of Vermillion Consulting on what’s happening on the lending front, what it means for generating leads and how you can protect and expand your market share in these evolving times. 

Featured Guest:

Dale Vermillion, President and CEO, Vermillion Consulting

Personal and property insurance companies are adjusting to unpredictable times. Customers are looking for breaks on their policies as their needs change and agents are looking for the best ways to keep their lead pipeline filled. Join us as Troy Korsgaden of Korsgaden International shares insights into consumer trends, how agents are addressing the current needs, where there’s opportunity and where things might be headed. 

Featured Guest:

Troy Korsgaden, President, Korsgaden International

How are you currently measuring the impact of your marketing? And have the benchmarks you measure against changed? How are shifts in consumer behavior affecting your efforts? Tune in as Aman Advani of Ministry of Supply shares how he’s looking at today’s environment, what it means for data-driven marketers, and ways that his clothier is using their resources to give back and help in an unprecedented and challenging environment.

Featured Guest:

Aman Advani, Co-Founder and CEO, Ministry of Supply

What has the nationwide shutdown and re-opening meant for your business and the economy? How can you pivot and find opportunities as you plan ahead for the summer, fall and beyond? Listen in as Gordon Brott shares his thoughts on rebuilding your foundation (if needed), adjusting to a possible new business reality, and preparing now for your future.

Featured Guest:

Gordon Brott, Founder, Gordon Brott Growth Marketing

Whether inbound or outbound, lead gen is all about communication, and now more than ever, improving communication is vital. So what steps can you take to improve the way you connect with consumers and your current customers? Nancy Harhut and John Sisson of HBT Marketing share tips, insights and stats in a new normal to help you make the most of your connections.

Featured Guests:

John Sisson, HBT Marketing
Nancy Harhut, Chief Creative Officer, HBT Marketing

In a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today.

Featured Guest:

Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of “A Shark’s Perspective” podcast

As the government, the private sector and daily news cycle are engulfed with all things related to COVID-19, what does it mean for privacy, protection and regulations related to the lead-gen industry? How are companies positioning their compliance efforts in the face of new work environments as call centers become virtual and employees stay in place? Join us for a discussion with Jonathan Pompan of Venable as we talk about current compliance issues and how things might look coming out of this current environment.

Featured Guest:

Jonathan Pompan, Partner, Venable LLP


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