This Ain’t Your Grandma’s Audience Segmentation and Messaging

It’s time for marketers to change how we target our prospects and how we talk to them! Audience segmentation and Voice of the Customer (VoC) are fundamental to good marketing. Yet, over time, it’s surprisingly easy for businesses to overlook — or completely miss — profitable new segments to target, and consequently, to lose out not only on incremental revenue, but also on the opportunity to build trust with customers. But targeting by itself isn’t enough. It’s not a case of, “If you build it, they will come!” We also need to talk to them in a way that resonates, making our messages rise above the noise and clutter.

Approaching audience segmentation and VoC in innovative ways is not only smart for your business, it can also unleash new growth. For example, beyond your current marketing, have you considered audience segmentation along a corporate version of Maslow’s pyramid? And beyond surveys to uncover VoC, are you aware of easy methods to record conversations with audience members at scale?

Hear from industry experts on how to dig deeper with your segmentation and messaging to uncover new growth opportunities. Attendees will walk away with ideas and recommendations to connect with audiences on a deeper level. Grandma would be so proud!

  • Learn how to explore new models of audience segmentation
  • Discover effective methods to capture greater volumes of VoC
  • See how to tie audience segmentation and VoC together to form a powerful combination
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