Issue 2

Welcome to the second edition of the Industry Roundup! This monthly newsletter will provide you with a snapshot of news and developments directly impacting and shaping the lead gen industry.
Breaking News From the FCC
FCC Chair Jessica Rosenworcel proposed new rules late Wednesday that will dramatically impact lead gen practices, robocalls, and text messaging. The commission will vote on the proposal March 16. The lead generation community will get to hear from the FCC first hand in a couple of weeks at LeadsCon.
CFPB Issues Advisory for Mortgage Lead Gen Community
Mortgage industry participants take note: On February 7, the CFPB issued an advisory concerning digital mortgage comparison-shopping platforms. The advisory, which further clarifies referral practices and when operators are in violation of RESPA section 8, goes into effect on February 13. The folks from Mayer Brown shared these thoughts around compliant lead gen practices under Section 8.
Coca-Cola Piloting Generative AI MarTech
Coca-Cola is embracing AI and ChatGPT technology, working with consultancy Bain & Co. to explore methods for creating more personalized consumer and retail marketing experiences. Coca-Cola’s CEO James Quincey noted, “We are excited to unleash the next generation of creativity offered by this rapidly emerging technology. We see opportunities to enhance our marketing through cutting-edge AI, along with exploring ways to improve our business operations and capabilities.” Specific applications of the emerging technology remain vague.
Tales From the Darkside: What Happens When You Source Non-Compliant Leads
Jason Lally, EVP of Revenue at SinglePoint joined us for Episode #7 of the LeadsCon Podcast to talk about the importance of vetting partners, how to handle that process, and what is at risk if you skip these critical steps. Jason also shares his thoughts on AI, innovation in lead gen, and why he prefers the director’s cut of Bladerunner.
Enhanced Data & Lead Gen Tools for Insurers
The insurance industry continues to lead the pack with advancements in big data and advanced analytics. TNEDICCA and Archenia have teamed up to provide insurance carriers with an interesting tool for new business acquisition. The tech partnership was formed to address carriers’ challenges around lead quality and profitability.
Follow the Leader?
Despite an $8 billion investment in proptech in the first half of 2022, most real estate firms are waiting for measurable results from market leaders before making the leap to AI lead gen tech. Zillow’s StreetEasy is ready to launch a few products aimed at a more efficient and effective way of passing leads on to brokers. LeadsCon is thrilled to have Zillow’s Vice President of Brand and Product Marketing, Beverly Jackson as this year’s feature keynote. If LeadsCon isn’t part of your 2023 plans, it’s not too late. Check out this year’s program and make sure that you don’t miss out on the industry’s must-attend event, March 13-15 in Vegas. Register today!