THE LEAD GEN INDUSTRY'S LARGEST EVENT

March 13 – 15, 2023
MGM Grand, Las Vegas

About

Overview

Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads. With three days of networking and content featuring the top experts in lead gen and performance marketing, there is nothing else like LeadsCon.

Who Should Attend?

LeadsCon is attended by all business segments with high levels of attendance coming from 25 main verticals including mortgage/lending, insurance, fintech, EDU, legal, home services, and healthcare.

The Most Purchase Authority of Any Industry Event

The primary business types that attend LeadsCon include Lead Buyers (End Users), Agencies, Affiliates, Aggregators, Investment/VC/Financial, Lead Gen/Marketing/Marketing Services Companies, Lead Sellers, Networks, Technology Solutions Providers.

Agenda

  1. 9:30 am - 6:00 pm

    Exhibitor Registration

  2. 11:00 am - 6:00 pm

    General Registration

    convoso
  3. 11:30 am - 1:30 pm

    Networking Lunch

  4. 12:15 pm - 1:15 pm

    Power Hour: Target Backward Planning and Growth Execution Workshop

    Targets Over Everything

    Accomplishing BIG things seldom happens by accident. Companies and operators who consistently produce exceptional performance outcomes typically share a common thread: they frame and define the outcome for the work they’re doing it before they set about their path. When targets are the center of focus, teams become more nimble, creative, and resourceful in reaching them.

    Neal Ghosh will share the most critical elements of target-setting and provide examples of how to best manifest a target in a strategic plan.

    This session is a deep dive into how companies set their North Star target and make sure the investment they make in reaching it is founded in analytical and operational rigor. Neal will draw on his time leading Amazon.com’s innovation center and driving rapid-scale innovation in a venture-backed startup incubator.

    Hitting Targets: Operational Project Management and Governance 

    Having a well-defined target is a critical first step. Aligning the people, workstreams and resources necessary to hit it is what will underwrite any team’s success.

    Blair Merlino will provide a step-by-step roadmap for the management and governance process necessary to drive performance in a highly consequential operating environment.

    This session is designed to help big dreamers become serious doers. Blair will draw on project management and accountability practices of the world’s fastest growing organizations and the US Special Operations units he helped lead in Afghanistan.

    Leading the Charge: Single-Threaded Growth Leadership

    Every great success we’ve ever seen was achieved by a cast of contributors gathered around a central project leader. This individual must be accountable for the project’s overall success, with a cast of contributing workstream owners supporting the mission.

    Evan Allen will provide the critical elements for forming a minimum viable team to drive a new initiative’s performance.

    This session will provide tactical leadership content for achieving strategic wins in a business of any size, at any stage. Evan will draw on his time as a top-performing founder within this project management framework.

    • JT Benton

      JT Benton

      Co-Founder and Managing Partner
      The 9point8 Collective
    • Evan Allen

      Evan Allen

      Co-Founder and Managing Partner
      The 9point8 Collective
    • Neal Ghosh

      Neal Ghosh

      Co-Founder and Managing Partner
      The 9point8 Collective
    • Blair Merlino

      Blair Merlino

      Co-Founder and CEO
      The 9point8 Collective
  5. 12:15 pm - 1:15 pm

    Power Hour: Lead Gen on TikTok - Your Next Generation of Leads

    • Katie Herrick

      Katie Herrick

      Head of Industry for Finserv, Jobs, and Dating
      TikTok
    • Sondra Kinney

      Sondra Kinney

      Senior Product Marketing Manager for Lead Generation
      TikTok
    • Andre Makris

      Andre Makris

      Brand Partnerships Manager, Education Industry
      TikTok
    • Andrew Milner

      Andrew Milner

      Chief Growth Officer
      Cygnus Education
    • Chelsia Bernhard

      Chelsia Bernhard

      VP of Marketing Strategy
      Cygnus Education
  6. 1:30 pm - 3:30 pm

    Workshop: Tactical Marketing & Lead Gen Optimization - Improve Today & Prepare for Tomorrow’s Customer Acquisition Environment

    Don’t miss this kick-off workshop on Monday, which will provide tactical and strategic ideas & insights across social, search, email and more that will help you:

    ● Improve your existing campaigns today
    ● Discover new tactics and launch new channels
    ● Prepare for the changing marketing landscape – from ChatGPT to TikTok and beyond.

    With the number of tools and tactics at our fingertips, marketing today is amazingly powerful yet increasingly complex.  Join this fast-paced workshop and learn from an experienced tactical marketer specific ways you can improve your existing campaigns, explore new channels and grow your business for the future. Gordon will spend 5-15 minutes on more than 10 focus areas showing examples of great campaigns, common mistakes, recommended tactics, and how you can quickly implement them yourselves.  

    • Gordon Brott

      Gordon Brott

      Founder
      Gordon Brott Growth Marketing
  7. 1:30 pm - 3:30 pm

    Workshop: How to Extract the Most Leads Out of Your Existing Data

    Most businesses have a list of customers and leads but they are out there spending precious time and money to find NEW customers while totally ignoring their existing leads and customers!

    By joining this interactive session you will discover: 

    • Understand how to get more appointments and referrals while building your brand
    • The top 3 places businesses leave money on the table and how to get it
    • How to make your lead generation 50%-70% easier and faster
    • Identifying a common mistake that might be costing you significant revenue
    • The fastest surefire way to build recurring revenue
    • How to design your simple customer retention plan for this year
    • Why customers leave your company
    • Mostafa’s 5-step follow-up process to turn cold leads into referral partners
    • And much more…

    Join this session to discover more about your business, connect with other business owners and maximize your leads from your existing data.

    • Mostafa Hosseini

      Mostafa Hosseini

      Founder
      Persyo
  8. 3:45 pm - 4:30 pm

    Kick-off Keynote: How To Grow Your Business and Build Your Audience Using The Formula That Elects Presidents

    Performance marketers might have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they’re even higher now – and we can all feel it.

    What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? If you’re interested in learning more about how to reimagine your marketing formula to maximize revenue in the years ahead, then you won’t want to miss this year’s kick-off keynote featuring insight from the author of The Undefeated Marketing System, Phillip Stutts!

    • Phillip Stutts

      Phillip Stutts

      Founder & CEO
      Win BIG Media
  9. 4:30 pm - 6:30 pm

    LeadsCon Pool Party: Havana Nights

    AWL
  1. 7:30 am - 6:00 pm

    General Registration

    convoso
  2. 8:00 am - 9:00 am

    Attendee Breakfast

    PX
  3. 8:35 am - 8:45 am

    Tim Burke Pioneer Award Presentation

  4. 8:45 am - 9:25 am

    State of the Industry

    PX
    • Aimee Brown

      Aimee Brown

      Director of Affiliate Marketing
      Spring Venture Group
    • Tom	Ferrara

      Tom Ferrara

      CEO
      Edufficient
    • Richard Thomas Hill

      Richard Thomas Hill

      Senior Vice President, Direct Marketing
      ADT
    • James Harrison

      James Harrison

      President
      Clearlink
    • Bas Offers

      Bas Offers

      COO & Co-founder
      PX
  5. 9:25 am - 10:00 am

    Unleashing Growth in a Time of Economic & Regulatory Uncertainty

    The insurance and mortgage industries play a critical role in the larger US economy.  This session will take a closer look at how those markets are faring and what marketers and sales execs at leading lenders and carriers are doing to navigate the uncertain economic and regulatory environment.  

    • Mike McCullough

      Mike McCullough

      AVP of Digital Marketing
      Travelers
    • Matt Tillman

      Matt Tillman

      CEO
      Tillman Consulting Group, LLC
    • Perry Olson

      Perry Olson

      Agent
      State Farm
    • Jon Galloway

      Jon Galloway

      Vice President, Business Development
      Veterans United Home Loans
    • Jaimie Pickles

      Jaimie Pickles

      CEO & Co-founder
      First Interpreter
  6. 10:00 am - 6:00 pm

    Exhibit Hall Open

  7. 10:00 am - 10:30 am

    Morning Networking Break

    Acquire Interactive
  8. 10:30 am - 11:15 am

    The FCC’s Reassigned Numbers Database (RND): An Important Tool in Mitigating Liability & Nuisance Calling

    • Karen Schroeder

      Karen Schroeder

      Associate Division Chief, Consumer Policy Division within the Consumer and Governmental Affairs Bureau
      FCC
    • Isaac Shloss

      Isaac Shloss

      Chief Product Officer
      Contact Center Compliance
    • Beth Sprague

      Beth Sprague

      Director, RND Administration
      Somos Gov
    • Eric Troutman

      Eric Troutman

      Founder
      Troutman Amin, LLP
  9. 11:15 am - 12:00 pm

    Keynote: Leveraging Data to Deliver Breakthrough Growth & Big Results

    HEAR. The latest trends in connecting lead gen, performance marketing and engagement across social media channels
    LEARN. How brands are leveraging social media to drive leads, sales and ROI
    SEE. Real case studies of social lead gen in action
    GET. Tangible insights and best practices you’ll be able to take back to the office and begin using immediately

    • Beverly Jackson

      Beverly Jackson

      Vice President of Brand and Product Marketing
      Zillow
  10. 12:00 pm - 1:30 pm

    Attendee Lunch - Exhibit Hall

    Anura
  11. 12:15 pm - 1:15 pm

    Lunch & Learn: Break Through - Uncover Meaningful Prospect Insights to Fuel Growth

    From economic uncertainty to shifting industry and regulatory changes, the marketing industry is facing increased pressure to maximize efforts to connect with and convert profitable prospects while minimizing unnecessary spend.  By harnessing the vast data resources available today and applying a lens of relevance, accuracy and advanced modeling analytics, marketers can uncover meaningful, predictive insights to connect with and convert profitable prospects that fuel growth.  During this session we will explore:

    • How advanced data linking can change your understanding of customers and prospects
    • Three identity-based marketing strategies to improve segmentation and help derive critical insights to amplify prospecting and customer acquisition
    • How to infer risk and response with customer insights to fine-tune campaign performance and profitability

    Join us to see how these strategies have been leveraged across industries, including real estate and automotive, to improve quality of lead data, increase response rate and improve predictability of campaign performance.

    LexisNexis Risk Solutions
    • John McWilliams

      John McWilliams

      Director, Consultative Services
      LexisNexis Risk Solutions
  12. 12:15 pm - 1:15 pm

    Lunch & Learn: Building Omnichannel Data-Driven Strategies to Increase ROAS & Convert Your Next Best Customer

    Due to recent shifts in the economic landscape, marketers are under increased pressure to discover innovative ways to reach and convert high-value customers. 

    Attend this upcoming session to learn how to build an omnichannel data-driven strategy that your marketing team can leverage to identify and engage with the right prospects and customers to supercharge ROI. 

    Windfall CEO, Arup Banerjee, will examine: 

    • The changing digital marketing ecosystem and macroeconomic trends
    • Techniques and tools marketers can leverage to identify and engage with the right audiences to increase their reach and ROI by targeting the right households
    • Best practices around implementing and measuring results
    Windfall
    • Arup Banerjee

      Arup Banerjee

      CEO & Co-founder
      Windfall
  13. 1:30 pm - 2:00 pm

    Driving Value and Volume with the Power of AI

    The pandemic and macroeconomic challenges have been hard on the industry for a myriad of reasons. As interest rates increased, insurance carriers have de-risked their portfolios, resulting in a sizable decrease to Confie’s sales funnel and increased challenges getting quality leads.  This case study takes a look at how Confie firmed up measurement and reporting, helping to improved quality control signals to focus marketing efforts on revenue producing sales

    • Roy Daiany

      Roy Daiany

      Director, Accelerator
      Google
    • Joshua Marder

      Joshua Marder

      Chief Marketing Officer
      Confie
  14. 1:30 pm - 2:00 pm

    How Should Lenders Prepare for the Road Ahead?

    All mortgage lenders are responding to the high-interest rate environment with some form of “pivot-to-purchase.” Some focus on retaining their portfolio, others by rapidly scaling their lead purchase operations, and others do both.  The typical lender sales motion is measured in hours and days.  Generating more loans in the current hyper-competitive purchase market requires a more complex and nimble sales motion built around both speed for today’s transactions and the process and system flexibility to nurture and convert leads over a much longer time horizon. In this session, we will discuss the four key drivers of success at Truist as they implemented their pivot to purchase in 2022:

    • How to optimize the top and middle stages of your acquisition funnel to support longer sales cycles
    • How to leverage technology to allocate more focus on sales execution
    • How to utilize qualitative metrics to quickly pivot marketing spend where it matters most
    • The impact of managerial fortitude on your sales team and the customer experience
    • Geoff Hill

      Geoff Hill

      Head of Mortgage Direct Sales
      Truist
    • Katy Keim

      Katy Keim

      CEO
      LQ Digital
  15. 2:10 pm - 2:55 pm

    SoFi’s Revenue Strategy for Outbound Phone Sales

    • Tabish Ahmed

      Tabish Ahmed

      Senior Director of Operations
      SoFi
    • Alex Levin

      Alex Levin

      Co-founder & CEO
      Regal.io
  16. 2:10 pm - 2:55 pm

    TCPA & State-by-State Regulations: Developing a Compliance Program That Makes Sense

    • Alexandra N. Krasovec

      Alexandra N. Krasovec

      Partner
      Manatt
    • Michele A. Shuster

      Michele A. Shuster

      Managing Partner
      Mac Murray & Shuster
    • Matthew Arentsen

      Matthew Arentsen

      Shareholder
      Brownstein Hyatt Farber Schreck, LLP
    • Kevin Rockoff

      Kevin Rockoff

      General Counsel
      SmartFinancial
    • Rich Kahn

      Rich Kahn

      CEO and Co-founder
      Anura Solutions, LLC
  17. 2:45 pm - 3:30 pm

    Afternoon Networking Break

    Acquire Interactive
  18. 3:30 pm - 4:15 pm

    Transforming Your Call Center With SMS, Scaling It With Conversational AI

    • Ray	Bonkowski

      Ray Bonkowski

      COO
      1-800-LAW-FIRM
    • Matthew Black

      Matthew Black

      Founder & CEO
      Mav
  19. 3:30 pm - 4:15 pm

    Tales From the Darkside: How to Find TCPA Compliant Leads & What Happens When You Don’t

    • Jason Lally

      Jason Lally

      EVP, Revenue
      SinglePoint
    • Michele A. Shuster

      Michele A. Shuster

      Managing Partner
      Mac Murray & Shuster
    • Scott Gilman

      Scott Gilman

      Senior Director
      Adopt-A-Contractor
    • Steve Rafferty

      Steve Rafferty

      CEO
      ActiveProspect
    • Chris Gregory

      Chris Gregory

      Vice President, Sales
      EnergyWyze
  20. 4:25 pm - 5:10 pm

    Women@LeadsCon: Empathizing with the Customer’s Desire to be Heard in the World of Data

    Please join this year’s Women@LeadsCon discussion about how the industry has, and is, rapidly changing as customers are demanding an equitable exchange of value in their relationships with brands. During this session, our panel will provide expert insight into how to best empathize with your consumers to succeed in the marketplace, and how empowering women can help lead the charge. 

    During this session, learn about the ever-increasing importance of first-party data, escalating privacy regulations in response to consumer demand, and consent initiatives that are no longer optional. We’ll examine current trends and what your organization needs to be doing to stay relevant. 

    AtData
    • Katie Intrater

      Katie Intrater

      VP of Business Development
      AtData
    • Deborah Solmor

      Deborah Solmor

      General Counsel
      Gateway Foundation
    • Mallory Green

      Mallory Green

      VP of Marketing
      AtData
  21. 4:25 pm - 5:10 pm

    State of the Mortgage Industry: From Leads to Conversion

    Lenders and industry executives realize how dire having the right lead gen and conversion strategy in place is to your business in today’s market.  Mortgage professionals cannot miss this session featuring insights from across the mortgage services spectrum!

    • James Berger

      James Berger

      EVP, Consumer Lending
      Cross Country Mortgage
    • Craig Bredbenner

      Craig Bredbenner

      Senior Director Market Development, Mortgage
      TransUnion
    • Dan Green

      Dan Green

      CEO
      Homebuyer.com
    • Grant Moon

      Grant Moon

      Founder & Former CEO
      Home Captain
  22. 4:30 pm - 6:00 pm

    Happy Hour

    Verisk
  1. 8:00 am - 12:00 pm

    General Registration

    convoso
  2. 8:30 am - 9:30 am

    Breakfast

    PX
  3. 9:00 am - 9:45 am

    Identifying Innovative & AI-Enabled Automation Tools Delivering ROI

    • Aru Anavekar

      Aru Anavekar

      CEO and Founder
      Botsplash
    • Dan Stevens

      Dan Stevens

      SVP, Customer Acquisition
      nbkc bank
    • Ryan Redman

      Ryan Redman

      President
      New Bath Today & Smart Bath
    • Ethan Ewing

      Ethan Ewing

      Founder
      ProPair
  4. 9:00 am - 9:45 am

    How to Hit Your Prospects Differently In 2023: Tips For Setting Up Your Call Center For Success

    Change it up in 2023!  What should you be doing differently to reach and convert more prospects?  You can’t expect to have your outreach be the same as it was last year… the world of outbound is changing too quickly. Hear from this panel of call center experts on how to be prepared for the year ahead and hit your goals.

    We will discuss: 

    • Efficiency and automation to get the most out of your outbound efforts
    • Agent management to boost team success
    • Getting the most out of your leads
    • Compliance and how to navigate the ever-changing waters
    • Penny Lee

      Penny Lee

      Senior Vice President, Partnerships
      What If Media Group
    • Brian Roulstone

      Brian Roulstone

      SVP of Call Product & Operations
      SmartFinancial
    • Kyle Andersson

      Kyle Andersson

      Senior Director of Operations
      Digital Market Media
    • Rob Seaver

      Rob Seaver

      Executive Director
      PACE
    • Nima Hakimi

      Nima Hakimi

      CEO & Co-founder
      Convoso
  5. 10:00 am - 2:00 pm

    Exhibit Hall Open

  6. 10:00 am - 10:45 am

    Exploring Innovative & Proven Tactics for Growth

    Between assessing new tech and managing campaigns, today’s marketing and sales execs have so many responsibilities to juggle in 2023 – but chief amongst them is driving growth.  This panel will give you a cross-industry perspective of the latest proven tactics that are generating measurable results!

    • Jacqueline Anderson

      Jacqueline Anderson

      Vice President, Affiliate Marketing
      Endurance
    • Aimee Brown

      Aimee Brown

      Director of Affiliate Marketing
      Spring Venture Group
    • Zac Bitsoi

      Zac Bitsoi

      Director of Affiliate Marketing
      Vivint
    • David Quiec

      David Quiec

      Partner
      Enginefish
  7. 10:00 am - 10:45 am

    How Can Growth & New Compliance Initiatives Coexist?

    There’s a common belief that marketing compliance has to come at the cost of revenue growth.  And while that might be true to an extent, it doesn’t necessarily have to be the case.  And that’s why we’ve gathered this All-Star panel of industry experts!  In this session, we’re going to be dispelling some myths, and uncovering perspectives around just how to balance marketing compliance and data privacy with your organization’s revenue goals.

    • Scott Navratil

      Scott Navratil

      Vice President, Customer Retention & Growth
      Commio
    • Deborah Solmor

      Deborah Solmor

      General Counsel
      Gateway Foundation
    • Terance Gonsalves

      Terance Gonsalves

      Partner
      Alston & Bird LLP
    • Christine Frohlich

      Christine Frohlich

      Head of Data Governance
      Verisk Marketing Solutions
    • Isaac Shloss

      Isaac Shloss

      Chief Product Officer
      Contact Center Compliance
  8. 10:00 am - 10:45 am

    FCC - Notice of Proposed Rulemaking: Critical Updates for the Lead Gen Industry

    Perhaps nothing has created a stir in the performance marketing / lead generation industry as much as the recent Notice of Proposed Rulemaking announcement from the Federal Communications Commission. This NPRM will impact your business and it is critical you are up-to-date with the latest industry information.  Join this powerhouse panel as they breakdown exactly what you need to know and how the largest Trade Association in the Performance industry is responding on your behalf. There will be a Q&A session at the end for your questions.

    • Rob Rokoff

      Rob Rokoff

      VP, Corporate Development
      Jornaya, a Verisk Business
    • Erik Josowitz

      Erik Josowitz

      SVP, Technology and Strategy
      AWL
    • Michele A. Shuster

      Michele A. Shuster

      Managing Partner
      Mac Murray & Shuster
    • Rob Seaver

      Rob Seaver

      Executive Director
      PACE
  9. 11:00 am - 11:30 am

    The Leading Edge: Examining the Lifetime Value of a Lead

    If you’re like most home services marketing or sales execs, you’re probably looking for better ideas to keep lead flow equal, in an ebb-and-flow seasonal business.  Chris Cubbage will share his approach to this and assessing the lifetime value of a lead.

    • Chris Cubbage

      Chris Cubbage

      Chief Marketing Officer
      Florida Window & Door
  10. 11:00 am - 11:30 am

    Creating Leads that Convert: Harnessing the Power of Relevant Intercepts

    When ZUCA expanded from ice skating and professional makeup rolling bags into disc golf carts and achieved majority market share as a late entrant in a crowded market, they pursued an unlikely path in sports marketing – social media-amplified community building via sponsorship of amateur players, not pros.  

    What does this have to do with lead-gen for consumer services and financial products? ZUCA found a way to create “Relevant Intercepts” to accelerate awareness and consideration that leads to conversion.

    If you are selling a considered purchase like mortgage, insurance or home services, you’ll need to harness the power of Relevant Intercepts to gain the attention and consideration of consumers who aren’t looking. Once you’ve defined what these Relevant Intercepts are, and where/how to serve them up, you can expand your reach through digital marketing and automated outreach.  

    In this can’t-miss session, you’ll learn how to:

    • Gain the insights you need to successfully define and execute on an effective Relevant Intercept strategy
    • Determine where and how to deliver valuable Relevant Intercepts to achieve maximum awareness and conversion
    • Define digital marketing campaigns to amplify and automate a winning strategy.
    • Bruce Kinnee

      Bruce Kinnee

      President & CEO
      ZUCA
    • Jennifer Apy

      Jennifer Apy

      Partner & CMO
      Chief Outsiders
  11. 11:30 am - 1:00 pm

    Lunch

    Anura
  12. 11:45 am - 12:45 pm

    Lunch & Learn: Solutions to Optimize your Lead Generation Contact Center Performance

    Lead generators are experiencing a decline in call answer and transfer rates as consumers grow skeptical of calls that are increasingly tagged as robocalls or spam. How do organizations engage with their prospects when consumers don’t trust the communications? 

    Regulators and phone carriers have introduced solutions to protect consumers, but the unintended consequences have been SPAM tagging and/or blocking of legitimate calls. 

    Join David Krasinski, VP of Trust and Identity with Neustar, a TransUnion Company, as he discusses strategies and solutions that have proven to optimize answer and transfer rates in contact centers. David will be joined by Naomi Barbeau, VP of Call Center Operations, Suited Connector and Carson Poppenger, Founder & President of Squeeze, who will share their success stories. 

    The discussion will focus on the latest industry best practices:

    • Registering phone numbers across all major carriers from a single platform to prevent tagging and blocking
    • Utilizing branded call display – a new solution that drives answer and conversion rates
    • Understanding and incorporating consumers’ individual preferences to improve first call answer rates and reduce overall attempts
    • Incorporating best practices for coordinated omnichannel contact attempts
    TransUnion
    • Naomi Barbeau

      Naomi Barbeau

      VP of Call Center Operations
      Suited Connector
    • Carson Poppenger

      Carson Poppenger

      Founder & President
      Squeeze
    • David Krasinski

      David Krasinski

      VP of Trust and Identity
      TransUnion
  13. 11:45 am - 12:45 pm

    Lunch & Learn: Recapturing Lost Leads and Boosting Conversion Performance

    Interested in understanding how to better recapture lost leads and improve performance?  Don’t miss this Lunch & Learn session featuring the insights of Katy Keim, CEO of LQ Digital.  Katy will share strategies to:

    • Engage more prospects by connecting on their terms (time and channel)
    • Orchestrate touchpoints based on campaign type, lead attribute, or funnel stage
    • Optimize in-flight cadences based on specific rules or actions
    • Deliver a seamless brand experience with synchronized messaging (bridge the gap between sales and marketing)
    LQ Digital
    • Katy Keim

      Katy Keim

      CEO
      LQ Digital
  14. 1:00 pm - 1:30 pm

    Creating Epic Lead Magnets Your Prospects Can't Ignore

    If you’re on a quest to bring in more leads with lead magnets, nurture sequences that convert, and paid social media campaigns, you do not want to miss this Wednesday session!  In this session, discover Jason Hunt’s “secret sauce” for crafting lead magnets that customers simply can’t ignore.

    You’ll learn:

    • Which lead magnet topic will get a lead into your ecosystem at the lowest possible cost
    • How to develop a nurture sequence that turns browsers into buyers
    • How to use Facebook and Instagram to find your winning ad
    • Colin MacMillan

      Colin MacMillan

      Owner
      Riverwood Landscape
    • Jason Hunt

      Jason Hunt

      Co-founder
      Merged Media
  15. 1:00 pm - 1:30 pm

    The Power of Storytelling: Using Visual Content to Increase Engagement & Lead Flow

    Visual storytelling is the best way to communicate with your customers. Stand out in crowded feeds and make a memorable impact using visual content that showcases your brand and your story with personality and polish. Visual content like infographics, interactive microsites, explainer videos, and bite-sized microcontent make your message clear and engaging wherever your audience sees it.

    This session will focus on why visual storytelling matters and how you can use it to make a difference in your—and your clients’—marketing. We’ll discuss and share examples of unique, innovative ways to bring even the most complex data and stories to life with visuals. Using HealthStream, the #1 advisor for developing and empowering people to deliver the highest quality of care, as a case study, we’ll review key campaigns that leveraged visual storytelling and the impact visual content has had on key engagement metrics.  

    • Jade Delaney

      Jade Delaney

      Director of Business Development
      Lemonly
    • Drew Casteel

      Drew Casteel

      Director of Marketing
      HealthStream
  16. 1:40 pm - 2:15 pm

    Gaining a True Assessment of Your LeadGen Capabilities

    Marketers and sales execs love data and analytics, so why is it so hard to get an honest assessment of their own lead generation capabilities?  This panel covers how to do just that and unlock a critical component to establishing profitable and attainable growth goals in 2024.

    • Karl Renelt

      Karl Renelt

      Director of Marketing
      VisitorsCoverage
    • Daniel Suski

      Daniel Suski

      Chief Marketing Officer
      TurboDebt
    • Vishwas Arora

      Vishwas Arora

      Vice President, Demand Generation and Analytics
      Sage Home
    • Adam Animasaun

      Adam Animasaun

      CEO
      AA Media
  17. 1:40 pm - 2:15 pm

    Full-Funnel Playbooks That Convert Leads

    We all know that sustainable, long-term growth means employing a full-funnel marketing strategy that converts leads. Hear from savvy marketers on the tips and tricks of optimizing the funnel to ensure you’re not letting strong leads fall out of the funnel. Some of the tactics may surprise you! Featured panelists will talk to shorter-term and longer-term planning promising brand advancement and expansion. Look forward to a lively discussion touching on the following:

    • Marketers are collecting more data now than ever. What actionable insights can be derived from the data to deliver and convert more leads?
      Lower funnel often receives most of the focus where results are concerned. Why are these marketers focused on the entire marketing funnel for growth?
    • Attribution! First touch, last touch, multi-touch, incrementality – pros and cons
    • What to consider when you think about channel mix and key messaging testing.
    • What about brand building activation efforts and yielding direct sales impact? 
    • Jessica Hawthorne-Castro

      Jessica Hawthorne-Castro

      CEO
      Hawthorne Advertising
    • Andrew Gledhill

      Andrew Gledhill

      CMO
      Rosland Capital
    • Nick Fairbairn

      Nick Fairbairn

      VP & General Manager, D2C Insurance & Auto
      Experian
    • Jon Berger

      Jon Berger

      Vice President, Digital Marketing
      Credit One Bank
    • Ericka Kurtz

      Ericka Kurtz

      Vice President, Digital Marketing
      WEX, Inc.

LeadsCon AFTER DARK VIP Nightclub Experience Package Now Available

We are excited to announce additional nightlife opportunities at LeadsCon! The LeadsCon AFTER DARK Package allows you to gain VIP access at four of the city’s top nightclub venues, including Marquee, Jewel, OMNIA and Encore Beach Club.

The package includes VIP “Guest List” expedited entry, complimentary cover and dedicated nightlife concierge services. Limited availability so buy yours today!

WHAT ATTENDEES ARE SAYING

The turnout was AMAZING!

LeadsCon 2022 was a great show.

Already looking forward to the next one.

Enjoyed meeting so many great people in the industry.

THE place to make connections with #leadgeneration colleagues.

It’s what conferences are all about – connecting!

My team is likely netting a new lead source as I type this comment.

What an absolute ace of a place!

To say it was a great event would be an understatement!

We can’t wait to exhibit again next year! Great people & great event!

Speakers

  • Tabish Ahmed

    Senior Director of Operations
    SoFi
  • Evan Allen

    Co-Founder and Managing Partner
    The 9point8 Collective
  • Ronnie Allen

    Caller ID and Data Solutions Expert
    Contact Center Compliance
  • Aru Anavekar

    CEO and Founder
    Botsplash
  • Jacqueline Anderson

    Vice President, Affiliate Marketing
    Endurance
  • Kyle Andersson

    Senior Director of Operations
    Digital Market Media
  • Adam Animasaun

    CEO
    AA Media
  • Jennifer Apy

    Partner & CMO
    Chief Outsiders
  • Matthew Arentsen

    Shareholder
    Brownstein Hyatt Farber Schreck, LLP
  • Vishwas Arora

    Vice President, Demand Generation and Analytics
    Sage Home
  • Arup Banerjee

    CEO & Co-founder
    Windfall
  • Naomi Barbeau

    VP of Call Center Operations
    Suited Connector
  • JT Benton

    Co-Founder and Managing Partner
    The 9point8 Collective
  • James Berger

    EVP, Consumer Lending
    Cross Country Mortgage
  • Jon Berger

    Vice President, Digital Marketing
    Credit One Bank
  • Chelsia Bernhard

    VP of Marketing Strategy
    Cygnus Education
  • Zac Bitsoi

    Director of Affiliate Marketing
    Vivint
  • Matthew Black

    Founder & CEO
    Mav
  • Ray Bonkowski

    COO
    1-800-LAW-FIRM
  • Craig Bredbenner

    Senior Director Market Development, Mortgage
    TransUnion
  • Gordon Brott

    Founder
    Gordon Brott Growth Marketing
  • Aimee Brown

    Director of Affiliate Marketing
    Spring Venture Group
  • Drew Casteel

    Director of Marketing
    HealthStream
  • Arvell Craig

    AI Evangelist
    VAgents
  • Chris Cubbage

    Chief Marketing Officer
    Florida Window & Door
  • Jade Delaney

    Director of Business Development
    Lemonly
  • Roy Daiany

    Director, Accelerator
    Google
  • Ethan Ewing

    Founder
    ProPair
  • Nick Fairbairn

    VP & General Manager, D2C Insurance & Auto
    Experian
  • Tom Ferrara

    CEO
    Edufficient
  • Christine Frohlich

    Head of Data Governance
    Verisk Marketing Solutions
  • Jon Galloway

    Vice President, Business Development
    Veterans United Home Loans
  • Neal Ghosh

    Co-Founder and Managing Partner
    The 9point8 Collective
  • Scott Gilman

    Senior Director
    Adopt-A-Contractor
  • Andrew Gledhill

    CMO
    Rosland Capital
  • Mallory Green

    VP of Marketing
    AtData
  • Chris Gregory

    Vice President, Sales
    EnergyWyze
  • Terance Gonsalves

    Partner
    Alston & Bird LLP
  • James Harrison

    President
    Clearlink
  • Katie Herrick

    Head of Industry for Finserv, Jobs, and Dating
    TikTok
  • Nima Hakimi

    CEO & Co-founder
    Convoso
  • Geoff Hill

    Head of Mortgage Direct Sales
    Truist
  • Jessica Hawthorne-Castro

    CEO
    Hawthorne Advertising
  • Dan Green

    CEO
    Homebuyer.com
  • Mostafa Hosseini

    Founder
    Persyo
  • Jason Hunt

    Co-founder
    Merged Media
  • Richard Thomas Hill

    Senior Vice President, Direct Marketing
    ADT
  • Katie Intrater

    VP of Business Development
    AtData
  • Beverly Jackson

    Vice President of Brand and Product Marketing
    Zillow
  • Rich Kahn

    CEO and Co-founder
    Anura Solutions, LLC
  • Katy Keim

    CEO
    LQ Digital
  • David Krasinski

    VP of Trust and Identity
    TransUnion
  • Bruce Kinnee

    President & CEO
    ZUCA
  • Ericka Kurtz

    Vice President, Digital Marketing
    WEX, Inc.
  • Sondra Kinney

    Senior Product Marketing Manager for Lead Generation
    TikTok
  • Penny Lee

    Senior Vice President, Partnerships
    What If Media Group
  • Jason Lally

    EVP, Revenue
    SinglePoint
  • Colin MacMillan

    Owner
    Riverwood Landscape
  • Alexandra N. Krasovec

    Partner
    Manatt
  • Andre Makris

    Brand Partnerships Manager, Education Industry
    TikTok
  • Mike McCullough

    AVP of Digital Marketing
    Travelers
  • Alex Levin

    Co-founder & CEO
    Regal.io
  • Joshua Marder

    Chief Marketing Officer
    Confie
  • Ian McRae

    Director, Content
    LeadsCon
  • John McWilliams

    Director, Consultative Services
    LexisNexis Risk Solutions
  • Grant Moon

    Founder & Former CEO
    Home Captain
  • Blair Merlino

    Co-Founder and CEO
    The 9point8 Collective
  • Andrew Milner

    Chief Growth Officer
    Cygnus Education
  • Scott Navratil

    Vice President, Customer Retention & Growth
    Commio
  • Bas Offers

    COO & Co-founder
    PX
  • Jaimie Pickles

    CEO & Co-founder
    First Interpreter
  • Perry Olson

    Agent
    State Farm
  • David Quiec

    Partner
    Enginefish
  • Steve Rafferty

    CEO
    ActiveProspect
  • Karl Renelt

    Director of Marketing
    VisitorsCoverage
  • Kevin Rockoff

    General Counsel
    SmartFinancial
  • Carson Poppenger

    Founder & President
    Squeeze
  • Ryan Redman

    President
    New Bath Today & Smart Bath
  • Jacob Ross

    CEO
    PebblePost
  • Brian Roulstone

    SVP of Call Product & Operations
    SmartFinancial
  • Karen Schroeder

    Associate Division Chief, Consumer Policy Division within the Consumer and Governmental Affairs Bureau
    FCC
  • Rob Seaver

    Executive Director
    PACE
  • Isaac Shloss

    Chief Product Officer
    Contact Center Compliance
  • Michele A. Shuster

    Managing Partner
    Mac Murray & Shuster
  • Beth Sprague

    Director, RND Administration
    Somos Gov
  • Deborah Solmor

    General Counsel
    Gateway Foundation
  • Phillip Stutts

    Founder & CEO
    Win BIG Media
  • Dan Stevens

    SVP, Customer Acquisition
    nbkc bank
  • Eric Troutman

    Founder
    Troutman Amin, LLP
  • Daniel Suski

    Chief Marketing Officer
    TurboDebt
  • Matt Tillman

    CEO
    Tillman Consulting Group, LLC

Interested in speaking at a future LeadsCon program?  While the March 2023 program is set, please reach out to Ian McRae at imcrae@accessintel.com for more details on how to get involved in upcoming events.

LeadsCon Podcast

Get a sneak peek of the speakers that will present at LeadsCon Las Vegas in March!

Sponsor & Exhibit

Get in front of thousands of lead buyers. Gain brand recognition. Grow your pipeline and sales.

Contact Andrew Katz at akatz@accessintel.com for exhibit and sponsorship opportunities.

View Floor Plan View Prospectus View Full Exhibitor List

2023 SPONSORS

Venue

MGM Grand, Las Vegas

3799 South Las Vegas Boulevard
Las Vegas, NV 89109

Travel

Discounted Airfare

United:

To make flight reservations online please click on discount code ZMP8143788 

MileagePlus members earn valuable miles for their travel when using the Meetings discount code.

You may also call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk.

Delta: (Two Options to Choose From)

Option 1
Delta Air Lines is pleased to offer special discounts for Access Intelligence
You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NM27R
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

Option 2
Delta Air Lines is pleased to offer special discounts for Access Intelligence

Please click here to book your flights.

You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code  NM27R
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

Contact Us

HAVE QUESTIONS?

Email: leadsconinfo@accessintel.com 

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