Chicago’s Donald E. Stephens Convention Center
Rosemont, IL


LeadsCon Connect in Chicago gives you your fall helping of LeadsCon networking, LeadsCon meetings and LeadsCon education. The two-day agenda is packed with:

CONNECTIONS – Receptions, dine-arounds, casual hangs and more
CONTENT – Panels, town halls, fireside chats and more to prep you for the next year
MEETINGS – Matchmaking meet-ups, demo dates and speed meetings
PEER-TO-PEER – Birds-of-a-feather conversations, category-specific roundtables
PARTNERS – An exhibit hall packed with new products and leading service providers



LeadsCon events are attended by all business segments with high levels of attendance coming from 25 main verticals including mortgage/lending, insurance, fintech, EDU, legal, home services, and healthcare.


Buyers (End Users), Agencies, Affiliates, Aggregators, Investment/VC/Financial, Lead Gen/Marketing/Marketing Services Companies, Lead Sellers, Networks, Technology Solutions Providers.


With two days of networking and content featuring the top experts in lead gen and performance marketing, there is nothing else like a LeadsCon event.



Lock in your exhibit or sponsorship at this critical fall event. Contact Andrew Katz at for opportunities.




  1. 8:30 am - 9:15 am

    Breakfast Roundtables: 2024 Preview

    Kick LeadsCon Connect off with rapid-fire peer-to-peer conversations—spanning dozens of topics. Pick a topic, grab a seat at that topic’s assigned table and participate in a conversation with peers from across the industry on that topic. We’ll ring a bell after 20 minutes to signal it’s time to pick another topic and join a second chat. Twice the topics, twice the peers—twice the conversations.

    Topics Include:

    1. Partnerships: How to Make Data-Driven Decisions to Refine Your Lead Gen Network
    2. Generating Traffic & New Leads Through Unproven Channels
    3. Migrating to a First Party Data Strategy
    4. Breaking Down the Siloes Between Sales & Marketing
    5. Navigating the Complexities of Lead Gen Compliance in 2023
    6. Lead Scoring and Qualification: How to Maximize Your Conversion Rates
    7. Determining How Privacy Regulations Will Shape Lead Gen
    8. How to Create the Most Effective Lead Magnets
    9. Using AI and Machine Learning to Boost Lead Gen Efforts
    10. TikTok & Influencer Marketing in Lead Gen
    11. Innovative Approaches to Lead Nurturing and Follow-Up
    12. Looking Before You Leap: Best Practices for Assessing New Technologies & Solutions
  2. 9:00 am - 5:00 pm

    Exhibit Hall Open

  3. 9:15 am - 10:15 am

    Executive Fireside Chats

    For our lead-off fireside chat, LeadsCon is thrilled to be joined by Dave Azer of Jacuzzi.  In our first 30-minute discussion, we’ll cover how changing consumer behavior is impacting lead generation, what customer engagement looks like in 2023, and how to best assess and select the right vendors from an ever-changing and overcrowded landscape of potential partners.

    As consumer debt balloons to new levels and households look for resolutions, personal finance organizations like Achieve are uniquely situated for growth.  Our second fireside chat will be a dynamic discussion around affiliate marketing and customer acquisition featuring the insights of Francesco Fagnini, Vice President of Growth for Debt Resolution and Strategic Partnerships at Achieve, formerly known as the Freedom Financial Network.

  4. 10:15 am - 11:00 am

    Coffee Break in Exhibit Hall

  5. 11:00 am - 11:40 am

    What a Brand Wants

    This not-to-be-missed discussion aims to hone in on what brand-side marketing executives are looking for when it comes to lead generation, partnerships, and finding growth in the current economic environment.

  6. 11:00 am - 11:40 am

    Birds of a Feather Industry Group Discussions: Mortgage, Home Services, EDU

    Only LeadsCon Connect offers vertical conversations that let you sit with peers facing similar challenges specific to a vertical. This session features three simultaneous peer-to-peer, moderator-led conversations—join the mortgage conversation or the home services conversation or the EDU conversation. (Seating is limited; first-come-first-served.)

  7. 11:40 am - 11:45 am

    Greetings from LeadsPedia

  8. 11:45 am - 12:30 pm

    Fireside Chat with FTC Chicago Regional Direct Kossow

  9. 11:45 am - 12:30 pm

    Birds of a Feather Industry Group Discussions: Insurance, Healthcare, Auto

    Only LeadsCon Connect offers vertical conversations that let you sit with peers facing similar challenges specific to a vertical. This session features three simultaneous peer-to-peer, moderator-led conversations—join the insurance conversation or the healthcare conversation or the auto conversation. (Seating is limited; first-come-first-served.)

  10. 12:30 pm - 1:30 pm

    Lunch Meet Up

  11. 12:30 pm - 1:30 pm

    Lunch & Learn: Why Your Sales Team Needs More Than a Hammer

    Not all leads are created equal, so organizations shouldn’t fall into the trap of treating them the same.  Come to this engaging Lunch & Learn session where LQ Digital will outline how leading brands are using data to build a segmented approach to lead buying and a customized sales experience to drive performance.

    • Leveraging closed transaction data to prioritize leads and inform the sales strategy
    • Building an omnichannel (phone/sms/email) approach across the sales experience
    • Establishing a test and learn methodology to drive incremental performance
    • Diversifying lead providers and contact centers to maximize revenue and reduce costs
    LQ Digital
  12. 1:30 pm - 2:15 pm

    Creating Killer Lead Gen Platforms to Deliver Monster Growth

  13. 1:30 pm - 2:15 pm

    Peer-to-Peer Discussion Group: Regulatory & Compliance

    This moderated session invites you inside a group conversation around the legislation and regulation transforming our industry. Come talk a lot, a little–or just listen. We’re talking up best practices for staying abreast of compliance spanning every category of the industry with your peers from across lead gen. (Seating limited; first-come-first-served.) 

  14. 1:30 pm - 4:00 pm

    Affiliate Marketing Think Tank

    A special afternoon program for affiliates mixing content, peer-to-peer learning and power networking.

    As consumer behaviors evolve, having the right affiliate marketing program in place to drive sales, expand reach and boost revenue will be more critical in 2024 than ever before. 

    This rapid-fire peer-to-peer afternoon kicks off with our exclusive State of Affiliate Marketing and then dives into cross-industry discussions full of leading insights and peer-to-peer group conversations that get you face-time with affiliate experts. Discussions include:

    • Leverage your own relationships to grow your affiliate program.
    • Realize solidarity by breaking down the silos between sales and marketing.
    • Create relationships with other publishers to solve monetization.
    • Establish best practices for approaching mass media organizations.

    1:30-1:45 p.m. — State of Affiliate Marketing in 2023

    1:45-2:30 p.m. — Industry Panel: Effectively Scaling Your Affiliate Program Through Partnerships

    2:30-3:15 p.m. — Coffee Break in the Exhibit Hall

    3:15-4:00 p.m. — Peer-to-Peer Group Discussions

  15. 2:15 pm - 3:15 pm

    Speed Demo Coffee Break

    Meet us in the exhibit hall for a coffee and dozens of lead-gen product speed demos—repeating five-minute demos that will give you perfect “quickie” overviews of some of the latest products and services.


    2:20 – 2:25 | Taboola
    2:25 – 2:30 | Anura
    2:30 – 2:35 | LeadsPedia
    2:35 – 2:40 | Squeeze
    2:40 – 2:45 | Contact Center Compliance
    2:45 – 2:50 | Boomsourcing
    2:50 – 2:55 | Regal
    2:55 – 3:00 | TrackDrive
    3:00 – 3:05 | Convoso
    3:05 – 3:10 | LeadScorz

  16. 3:15 pm - 4:00 pm

    How Do We Improve Overall Lead Quality?

    This panel will cover defining lead quality and the characteristics of a high-quality lead, effective lead scoring techniques, how to identify the most promising leads and leveraging data analytics to optimize lead gen.  

  17. 3:15 pm - 4:00 pm

    Peer-to-Peer Discussion Group: Lead Gen Tech Stack - Who's Using What?

    This moderated session invites you inside a group conversation on the lead gen tech stack—who’s using which tech. Come talk a lot, a little–or just listen. We’re talking up which tech tools, platforms and software your peers are using so you can make sure you’re using the latest and greatest. (Seating limited; first-come-first-served.)

  18. 4:00 pm - 5:00 pm

    Happy Hour & Networking Bingo

    Give an us hour and we’ll give you a whole new set of industry friends and colleagues. Meet us in the exhibit hall for drinks, appetizers and demos of new products and services. And come play our first-ever LeadsCon Networking Bingo—100% Grade A guaranteed to help you meet and mingle with new and old colleagues. by AdMedia
  1. 8:15 am - 9:00 am

    Breakfast Roundtables

    Day 2 kickstarts with another round of choose-your-own-adventure conversations—this time we’re serving up topical conversations that let you sit with peers facing similar challenges. Pick a topic, grab a seat at that topic’s assigned table and participate in the conversation. We’ll ring a bell after 20 minutes to signal it’s time to pick another topic and join a second chat. Twice the topics, twice the peers—twice the conversations. 

    Topics Include:

    1. Utilizing Email Marketing Campaigns to Generate Leads
    2. Understanding the Impact of AI & Automation
    3. Targeting Specific Demographics for Your Lead Gen Campaign
    4. Leveraging Data Analysis & Analytics to Optimize Lead Gen
    5. Developing a Lead Scoring System to Prioritize & Nurture Leads
    6. Best Practices for Lead Nurturing
    7. Exploring Challenges of Inbound Lead Generation
    8. Leveraging Outbound Marketing Techniques
    9. Generating High-Quality Leads Within a Limited Budget
    10. Optimizing SEO to Drive Organic Lead Gen
    11. Building Strategic Partnerships in the Current Regulatory Environment
    12. Taking a Personalized & Customized Approach for Outbound Lead Gen
  2. 9:00 am - 2:00 pm

    Exhibit Hall Open

  3. 9:00 am - 9:45 am

    How to Implement Practical Applications of AI & Predictive Analytics in Lead Gen

    You will not want to miss this morning’s kick-off panel which will focus on marketing tools that are actually gaining traction with AI and predictive analytics.  We’ll also look at what’s to come with generative AI and how the next wave of innovation might disrupt the lead generation ecosystem.

  4. 9:00 am - 9:45 am

    Peer-to-Peer Discussion Group: Lead Scoring

    This moderated session invites you inside a group conversation on lead scoring and promises a terrific opportunity to meet with peers. Come talk a lot, a little–or just listen. We’re talking up best practices and insights around lead scoring to help you build a fool-proof, 100% accurate strategy for scoring yours. (Seating limited; first-come-first-served.)

  5. 9:45 am - 10:15 am

    10 Habits of Highly Effective Lead Generators

    Join us for this dynamic fireside chat where Neelam and Jaimie will explore the habits that set apart highly effective lead generators.  Whether you’re a seasoned marketer or just starting out, this session will equip you with the tools you need to thrive in today’s ever-changing, uber-competitive market.

  6. 9:45 am - 10:30 am

    Peer-to-Peer Discussion Group: Advancements in GenAI

    This moderated session invites you inside a group conversation on what attracts the best leads and promises a terrific opportunity to meet with peers. Come talk a lot, a little–or just listen. We’re talking up best practices and insights around the latest developments in GenAI and how they’re impacting the lead generation landscape. (Seating limited; first-come-first-served.)

  7. 10:30 am - 11:15 am

    Speed Networking Coffee Break

    Come grab some coffee. Or network with your colleagues. Or both! Once you’re done checking out the latest and greatest products and services our exhibitors have to offer, join our musical chairs-inspired Two-Minute Networking—quick rotating chats with other attendees that will drive relationships, provide insights and increase your LinkedIn connections.

  8. 11:00 am - 11:45 am

    The Future of Lead Gen: Emerging Trends and Technologies That Will Shape the Next Decade

    With the rapid advancements in technology and evolving customer behaviors, it’s essential to understand the emerging trends that will shape the next decade and adapt your lead generation strategies accordingly.  This not-to-be-missed discussion features insights from the industry’s premier thought leaders!

  9. 11:45 am - 12:30 pm


  10. 12:30 pm - 1:15 pm

    Lead Gen in 2024: Preparing for Change

  11. 1:15 pm - 2:00 pm

    Driving Measurable Leads & Growth By Optimizing Media Strategies

    In today’s fast-paced and competitive digital landscape, brands must navigate through a multitude of channels to reach their target audience effectively.  However, success lies not only in reaching the right audience but also in driving measurable leads and sustainable growth.  In this session, we hear how home services leader James Hardie is finding success.

2023 Speakers


  • Aru Anavekar

    CEO and Founder
  • Jennifer Apy

    Partner & CMO
    Chief Outsiders
  • Dave Azer

    Vice President of Marketing
  • James Berger

    EVP, Consumer Lending
    Cross Country Mortgage
  • Zac Bitsoi

    Director of Affiliate Marketing
  • Meghan Bublitz

    Director of Experience
    ExactCare Pharmacy
  • Colleen Butterfield

    Senior Vice President, Marketing
    ADT Solar
  • Arvell Craig

    AI Evangelist
  • Margot Dayton

    Data Lead
  • Ethan Ewing

  • Francesco Fagnini

    VP of Growth for Debt Resolution and Strategic Partnerships
  • Amanda Farris

    Founder & CEO
  • John Glaser

    Senior Channel Manager, Lead Generation
  • Scott Golden

    VP, Sales & Marketing
  • Dan Green

  • Lindsey Grillot

    Director of Commerce
    Ziff Davis
  • Rich Kahn

    CEO and Co-founder
    Anura Solutions, LLC
  • Katherine Campbell

    Chief Marketing Officer
    AnnieMac Home Mortgage
  • Todd Kossow

    Director, Midwest Region
    Federal Trade Commission
  • Bridget Kulla

    Director, Digital Marketing & Demand Generation
    James Hardie
  • Joey Liner

    Chief Consultant & Strategist
    Liner Connections
  • Brandon McKee

    Win BIG Media
  • Jason McKee

    Perspective Tester
  • Ian McRae

    Director, Content
  • Alp Mimaroglu

    Head, Marketing Technology, Campaigns, and Strategy
  • Kristina Moe

    Vice President, Strategic Partnerships
  • Neelam Paharia

    Director of Competitive Strategy & Product Transformation
  • Jaimie Pickles

    CEO & Co-founder
    First Interpreter
  • Liza Schneider

    Senior Vice President, Client Services
  • Cooper Schwartz

    Head of New Business & Growth
    Money Group
  • Rob Seaver

    Executive Director
  • Mark Seghers

    CEO & Co-Founder
    Inspire Health Tech
  • Zora Senat

    Chief Commercial Officer
    Verisk Marketing Solutions
  • Isaac Shloss

    Chief Product Officer
  • Michele A. Shuster

    Managing Partner
    Mac Murray & Shuster
  • Rich Smith

    Chief Marketing Officer
    PenFed Credit Union
  • Lindsay Stone

    Vice President, Business Development and Customer Success
  • Peter Vitale

    Encore Insurance / Lead Clinic
  • Adam Young

    Founder & CEO

Travel & Venue

The convention center is located five minutes from O’Hare Airport. We do not have a specific “show hotel room block” and encourage attendees to book at any of the many hotels within a one-minute walk of the convention center. To view hotel options and book your room, click here.

Donald E Stephens Convention Center

5555 N River Rd
Rosemont, IL 60018

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