Kick LeadsCon Connect off with rapid-fire peer-to-peer conversations—spanning dozens of topics. Pick a topic, grab a seat at that topic’s assigned table and participate in a conversation with peers from across the industry on that topic. We’ll ring a bell after 20 minutes to signal it’s time to pick another topic and join a second chat. Twice the topics, twice the peers—twice the conversations.

Topics Include:

1. Partnerships: How to Make Data-Driven Decisions to Refine Your Lead Gen Network
2. Generating Traffic & New Leads Through Unproven Channels
3. Migrating to a First Party Data Strategy
4. Breaking Down the Siloes Between Sales & Marketing
5. Navigating the Complexities of Lead Gen Compliance in 2023
6. Lead Scoring and Qualification: How to Maximize Your Conversion Rates
7. Determining How Privacy Regulations Will Shape Lead Gen
8. How to Create the Most Effective Lead Magnets
9. Using AI and Machine Learning to Boost Lead Gen Efforts
10. TikTok & Influencer Marketing in Lead Gen
11. Innovative Approaches to Lead Nurturing and Follow-Up
12. Looking Before You Leap: Best Practices for Assessing New Technologies & Solutions

For our lead-off fireside chat, LeadsCon is thrilled to be joined by Dave Azer of Jacuzzi.  In our first 30-minute discussion, we’ll cover how changing consumer behavior is impacting lead generation, what customer engagement looks like in 2023, and how to best assess and select the right vendors from an ever-changing and overcrowded landscape of potential partners.

As consumer debt balloons to new levels and households look for resolutions, personal finance organizations like Achieve are uniquely situated for growth.  Our second fireside chat will be a dynamic discussion around affiliate marketing and customer acquisition featuring the insights of Francesco Fagnini, Vice President of Growth for Debt Resolution and Strategic Partnerships at Achieve, formerly known as the Freedom Financial Network.

This not-to-be-missed discussion aims to hone in on what brand-side marketing executives are looking for when it comes to lead generation, partnerships, and finding growth in the current economic environment.

Only LeadsCon Connect offers vertical conversations that let you sit with peers facing similar challenges specific to a vertical. This session features three simultaneous peer-to-peer, moderator-led conversations—join the mortgage conversation or the home services conversation or the EDU conversation. (Seating is limited; first-come-first-served.)

Only LeadsCon Connect offers vertical conversations that let you sit with peers facing similar challenges specific to a vertical. This session features three simultaneous peer-to-peer, moderator-led conversations—join the insurance conversation or the healthcare conversation or the auto conversation. (Seating is limited; first-come-first-served.)

Not all leads are created equal, so organizations shouldn’t fall into the trap of treating them the same.  Come to this engaging Lunch & Learn session where LQ Digital will outline how leading brands are using data to build a segmented approach to lead buying and a customized sales experience to drive performance.

• Leveraging closed transaction data to prioritize leads and inform the sales strategy
• Building an omnichannel (phone/sms/email) approach across the sales experience
• Establishing a test and learn methodology to drive incremental performance
• Diversifying lead providers and contact centers to maximize revenue and reduce costs

This moderated session invites you inside a group conversation around the legislation and regulation transforming our industry. Come talk a lot, a little–or just listen. We’re talking up best practices for staying abreast of compliance spanning every category of the industry with your peers from across lead gen. (Seating limited; first-come-first-served.) 

A special afternoon program for affiliates mixing content, peer-to-peer learning and power networking.

As consumer behaviors evolve, having the right affiliate marketing program in place to drive sales, expand reach and boost revenue will be more critical in 2024 than ever before. 

This rapid-fire peer-to-peer afternoon kicks off with our exclusive State of Affiliate Marketing and then dives into cross-industry discussions full of leading insights and peer-to-peer group conversations that get you face-time with affiliate experts. Discussions include:

• Leverage your own relationships to grow your affiliate program.
• Realize solidarity by breaking down the silos between sales and marketing.
• Create relationships with other publishers to solve monetization.
• Establish best practices for approaching mass media organizations.

1:30-1:45 p.m. — State of Affiliate Marketing in 2023

1:45-2:30 p.m. — Industry Panel: Effectively Scaling Your Affiliate Program Through Partnerships

2:30-3:15 p.m. — Coffee Break in the Exhibit Hall

3:15-4:00 p.m. — Peer-to-Peer Group Discussions

Meet us in the exhibit hall for a coffee and dozens of lead-gen product speed demos—repeating five-minute demos that will give you perfect “quickie” overviews of some of the latest products and services.

Schedule:

2:20 – 2:25 | Taboola
2:25 – 2:30 | Anura
2:30 – 2:35 | LeadsPedia
2:35 – 2:40 | Squeeze
2:40 – 2:45 | Contact Center Compliance
2:45 – 2:50 | Boomsourcing
2:50 – 2:55 | Regal
2:55 – 3:00 | TrackDrive
3:00 – 3:05 | Convoso
3:05 – 3:10 | LeadScorz

This panel will cover defining lead quality and the characteristics of a high-quality lead, effective lead scoring techniques, how to identify the most promising leads and leveraging data analytics to optimize lead gen.  

This moderated session invites you inside a group conversation on the lead gen tech stack—who’s using which tech. Come talk a lot, a little–or just listen. We’re talking up which tech tools, platforms and software your peers are using so you can make sure you’re using the latest and greatest. (Seating limited; first-come-first-served.)

Give an us hour and we’ll give you a whole new set of industry friends and colleagues. Meet us in the exhibit hall for drinks, appetizers and demos of new products and services. And come play our first-ever LeadsCon Networking Bingo—100% Grade A guaranteed to help you meet and mingle with new and old colleagues.