THE LEAD GEN INDUSTRY’S LARGEST EVENT

April 8 – 10, 2024 | Paris Hotel & Casino, Las Vegas

REGISTER

Leadscon Las Vegas - Exhibit Hall attendees and vendors

WHO SHOULD ATTEND?

If generating, buying, distributing or measuring leads is your business—then you have to be at Leadscon. Attended by professionals from 25 main verticals including mortgage/lending, auto, healthcare, insurance, fintech, EDU, legal, home services and retail.

Leadscon Las Vegas - Keynotes / Sessions Meet-Up Hub

OVERVIEW

The world’s largest conference and exposition on lead-generation—attended by thousands of Fortune 1000 marketers, lead-buyers, procurement teams, agencies and affiliates. Three days of networking, meetings and content featuring lead gen experts.

Leadscon Las Vegas - Attendees at a conference panel

BILLION DOLLAR BUYER’S CLUB

The amount of lead spending represented by the attendees at LeadsCon is in the billions—literally. Learn, network and schedule meetings–our innovative MeetingsHub facilitates thousands of on-site meetings each year.

3,000 LEAD GEN PROFESSIONALS UNDER ONE ROOF

The electrifying atmosphere, engaging discussions and boundless connections make LeadsCon a truly unforgettable experience! As the largest event in lead generation, it’s where connections are made. Sign up today—prices go up on February 24!

Check out the video below to experience the energy of LeadsCon!

Sponsor & Exhibit Opportunities

It sells out every single year—the world’s largest exhibit hall on lead gen. Grab one of our remaining booths or book a thought-leadership or explore sponsorship. (As of this morning, our exhibit hall is 97% sold out.)

Contact Andrew Katz at akatz@accessintel.com to learn more.

View Floor Plan View Full Exhibitor List

2024 SPONSORS

WHAT ATTENDEES ARE SAYING

The turnout was AMAZING!

LeadsCon 2023 was a great show.

Already looking forward to the next one.

Enjoyed meeting so many great people in the industry.

THE place to make connections with #leadgeneration colleagues.

A great event to network, meet new people, and catch up on industry trends.

The best place to become a part of the lead gen ecosystem.

Targeted, well-organized, and informative.

LeadsCon is the perfect place to meet the key players in the lead gen industry.

It’s what conferences are all about – connecting!

My team is likely netting a new lead source as I type this comment.

What an absolute ace of a place!

To say it was a great event would be an understatement!

We can’t wait to exhibit again next year! Great people & great event!

Speakers

  • Puja Amin

    Partner
    Troutman Amin, LLP
  • Aru Anavekar

    CEO and Founder
    Botsplash
  • Martin Andersen

    Head of Digital
    Sony
  • Jacqueline Anderson

    Vice President, Affiliate Marketing
    Endurance
  • Jennifer Apy

    Partner & CMO
    Chief Outsiders
  • Jacob Atkinson

    Director of Marketing
    ADT
  • Jeff Barnes

    General Manager
    Modernize
  • James Berger

    EVP, Consumer Lending
    Cross Country Mortgage
  • Adam Bravo

    Vice President of Direct Marketing Strategy
    MGM Resorts International
  • Gordon Brott

    Founder
    Gordon Brott Growth Marketing
  • Ted Buell

    Managing Director, Lead Gen Ads & Marketing
    Google
  • John Busby

    Chief Marketing Officer
    Centerfield
  • Trish Chuipek

    Chief Growth Officer
    DMS
  • Erin Cigich

    Chief Executive Officer
    Perform[cb]
  • Matthew Connelly

    Partner/Founder
    The Wisdom Companies, LLC
  • Arvell Craig

    AI Evangelist
    VAgents
  • Chris Cubbage

    Chief Marketing Officer
    Florida Window & Door
  • Kalpit Dantara

    Chief Product Officer
    TrueCoverage
  • William DeCourcy

    Chief Lead Generation Officer
    AmeriLife
  • Jeff Dittrich

    President & CEO
    Pumpkin Labs
  • Ethan Ewing

    Founder
    ProPair
  • Amanda Farris

    Founder & CEO
    LinkUnite
  • Tom Ferrara

    Chief Commercial Officer
    PX
  • Christine Frohlich

    Head of Data Governance
    Verisk Marketing Solutions
  • Terance Gonsalves

    Partner
    Alston & Bird LLP
  • Jessica Hawthorne-Castro

    CEO
    Hawthorne Advertising
  • John Henson

    Attorney
    Troutman Amin, LLC
  • Gayla Huber

    President
    IntegriShield
  • Matt Jarboe

    Branch Manager, Vice President of Mortgage Lending
    Mutual of Omaha
  • Erik Josowitz

    SVP, Technology and Strategy
    AWL
  • Rich Kahn

    CEO and Co-founder
    Anura Solutions, LLC
  • Chad Kreutz

    President
    American Standard Home Services
  • Tracy Laney

    Vice President of Sales
    Contact Center Compliance
  • Lauralie Levy

    Chief Marketing Officer
    SHIFTit Health
  • Joey Liner

    Chief Consultant & Strategist
    Liner Connections
  • Ian McRae

    Director, Content
    LeadsCon
  • John McWilliams

    Director, Consultative Services
    LexisNexis Risk Solutions
  • Janet Meier

    Founder, Managing Partner
    Montecito Digital
  • John Minnec

    Vice President, Brand Marketing
    Groundworks
  • Kristen O'Neall

    Director of Client Services
    Colling Media
  • Bas Offers

    COO & Co-founder
    PX
  • Eric Peschke

    Vice President of Marketing
    Zintex Remodeling Group
  • John Pohl

    President
    Springs Connect
  • David Quiec

    Partner
    Enginefish
  • Kevin Rockoff

    General Counsel
    SmartFinancial
  • Raul V. Rodriguez

    Vice President
    Woxsen University
  • Eliot Schreiber

    Chief Operating Officer
    TextLegal
  • Cooper Schwartz

    Head of New Business & Growth
    Money Group
  • Mark Seghers

    CEO & Co-Founder
    Inspire Health Tech
  • Isaac Shloss

    Chief Product Officer
    Contact Center Compliance
  • Michele A. Shuster

    Managing Partner
    Mac Murray & Shuster
  • Ray Sinlao

    CEO
    Standard Conversions
  • Keith Sinnott

    Senior Vice President
    Homefix Custom Remodeling
  • Thomas Smale

    Founder and CEO
    FE International
  • Deborah Solmor

    General Counsel
    Gateway Foundation
  • Joseph Spicer

    Marketing Manager
    Oregon Corrections Enterprises
  • Mike Tassone

    Co-Founder & COO
    Own Up
  • Matt Tillman

    CEO
    Tillman Consulting Group, LLC
  • Geoff Troidl

    Head of Digital Marketing
    SmartFinancial
  • Eric Troutman

    Founder
    Troutman Amin, LLP
  • Teddy Truong

    CEO
    Scale Up Media Agency
  • Jon Walner

    Managing Attorney, Shareholder
    Walner Law
  • Adam Young

    Founder & CEO
    Ringba

Looking to become a part of the lead gen world’s most prestigious speaker faculty?  While we’re all set for April, complete this form to submit your session idea for LeadsCon Connect taking place this September in Chicago!

Agenda

  1. 11:30 am - 12:30 pm

    Power Hour: What Makes a Business Worth More? Lessons From $50 Billion in Exits

    • Thomas Smale

      Thomas Smale

      Founder and CEO
      FE International
  2. 11:30 am - 12:30 pm

    Power Hour: Aim Small, Miss Small - How to Spend Your Marketing Dollars Efficiently

    In this insightful Power Hour led by Eric Peschke, Vice President of Marketing at Zintex Remodeling Group, attendees will gain a comprehensive understanding of the current economic landscape shaped by the rapid shifts in demand.  As customers with financial capacity executed projects during the pandemic, a void emerged, compounded by inflationary pressures and market volatility.

    We’ll examine strategic marketing approaches, emphasizing the importance of running a Net Revenue analysis by zip code to optimize lead generation sources.  Attendees will learn to identify and target high-performing zip codes while efficiently managing their marketing budget.  This session delves into the debate between Cost per Lead and Cost of Marketing %.  We’ll examine how a higher Cost of Marketing % can lead to better returns, challenging the conventional focus on minimizing Cost per Lead.  Attendees will discover how to adapt budgets dynamically, reallocating resources based on real-time performance data.

    The session concludes with a set of rules for testing new lead sources, highlighting the significance of testing during peak months, selecting optimal zip codes, and committing to a timeline that allows for effective optimization.  In an era of economic uncertainty, this Power Hour equips attendees with actionable insights to navigate challenges, optimize marketing spending, and build sustainable lead generation strategies.

    • Eric Peschke

      Eric Peschke

      Vice President of Marketing
      Zintex Remodeling Group
  3. 12:00 pm - 1:30 pm

    Lunch

    Inshura
  4. 1:30 pm - 3:30 pm

    Workshop: Gen AI Deep Dive - Practical Use Cases & The Road Ahead

    Embark on a hands-on journey into the heart of GenAI in our exclusive workshop, where theory meets practice. Join us for a comprehensive exploration of practical GenAI use cases and gain insights into the exciting road ahead for this transformative technology.

    • Aru Anavekar

      Aru Anavekar

      CEO and Founder
      Botsplash
  5. 1:30 pm - 3:30 pm

    Workshop: Growth Gears - Optimizing Your Customer Acquisition Strategy

    You’re ready to take business to the next level to implement customer acquisition strategies that scale. Where do you start? How do you do it cost-effectively?  How do you guide your teams to develop a marketing plan that gets results?

    In this workshop, we’ll cover high level frameworks that help you harness the power of Growth Gears™ to create and implement a cost-effective growth marketing plan. If you’ve wondered how to approach digital marketing, relationship marketing, and content marketing for your business, we’ll share case studies that will help you develop and test marketing campaigns that will allow you to scale.

    This workshop is for brand-side marketers and agencies who want to grow their customer acquisition funnel and accelerate conversion to deliver desired business results.

    • Jennifer Apy

      Jennifer Apy

      Partner & CMO
      Chief Outsiders
  6. 1:45 pm - 3:30 pm

    Workshop: Tactical Marketing & Lead Gen Optimization: Preparing for Tomorrow’s Growth Environment

    Join this workshop to get dozens of actionable recommendations, tips, examples  & insights across social, search, email and more that will help you:

    • Improve your existing campaigns today
    • Discover new tactics and launch new channels
    • Prepare for the changing marketing landscape – from ChatGPT to TikTok and beyond.

    With the number of tools and tactics at our fingertips, marketing today is amazingly powerful yet increasingly complex.  Join this fast-paced workshop and learn from an experienced tactical marketer specific ways you can improve your existing campaigns, explore new channels and grow your business for the future. Gordon will spend 5-15 minutes on more than 10 focus areas showing examples of great campaigns, common mistakes, recommended tactics, and how you can quickly implement them yourselves.  

    • Gordon Brott

      Gordon Brott

      Founder
      Gordon Brott Growth Marketing
  7. 3:45 pm - 4:30 pm

    Welcome to LeadsCon: Growth Hacking with AI

    Join Martin Andersen from Sony as he unveils the transformative power of AI-tools in digital marketing.  Learn how Sony slashed product launch costs by 50% using resource-light AI tactics to cultivate and sustain an engaged user base.  Discover innovative strategies to boost sales, enhance customer retention, and expand brand exposure without breaking the bank.  Andersen will showcase the top AI-tools available, providing practical insights and real-world examples. Don’t miss this opportunity to propel your company into the digital forefront and leave outdated marketing methods behind!

    • Martin Andersen

      Martin Andersen

      Head of Digital
      Sony
    • Ian McRae

      Ian McRae

      Director, Content
      LeadsCon
  8. 4:30 pm - 6:00 pm

    Bonjour Bash Welcome Party

    Get ready to kick off LeadsCon 2024 in style at the most exclusive event in town! Join us for an unforgettable Welcome Party at the chic Cheri Chateau Rooftop Lounge.  Unwind and engage in conversations that can transform your business and elevate your LeadsCon experience!  Before you set out for dinner, don’t miss this opportunity to immerse yourself in the breathtaking panoramic views of the Vegas Strip as you connect with the LeadsCon community.

    AWL
    Leads.io
  1. 8:00 am - 8:45 am

    Breakfast Roundtables

  2. 8:00 am - 8:45 am

    Breakfast

    PX
  3. 8:45 am - 9:15 am

    Keynote: Unveiling Customer Insights Through Data Analysis

    This fireside chat will cover data-driven marketing strategies, emerging industry trends, customer-centric approaches, the role of technology, and insights on macro factors driving the market.  Hear first-hand perspectives from Chad Kreutz, President of American Standard Home Services and Jeff Barnes, SVP & GM at Modernize Home Services as we discuss:

    The Evolution of Lead Generation: Explore the changing landscape of lead generation and how organizations can adapt to stay ahead in a dynamic market.

    Data-Driven Marketing Strategies: Uncover the power of data in shaping marketing strategies and learn how American Standard leverages data analytics for targeted and effective campaigns.

    Emerging Industry Trends: Gain a firsthand perspective on the latest trends shaping the industry and discover how forward-thinking companies are positioning themselves for success.

    Customer-Centric Approaches: Understand the importance of putting the customer at the center of your marketing efforts and discover strategies for building lasting relationships in a competitive marketplace.

    The Role of Technology: Dive into the technological advancements that are revolutionizing marketing practices and learn how American Standard embraces innovation to stay at the forefront of the industry.

    Insights on Macro Factors Driving the Market: Gain valuable insights into the macroeconomic factors influencing the market and how organizations can navigate uncertainties for sustained growth.

    This session cannot be missed!  Be sure to register today to start mapping your schedule at LeadsCon 2024.

    • Chad Kreutz

      Chad Kreutz

      President
      American Standard Home Services
    • Jeff Barnes

      Jeff Barnes

      General Manager
      Modernize
  4. 9:15 am - 10:00 am

    The Evolving Landscape of Customer Acquisition

    Navigating the landscape of the customer acquisition industry is a constant challenge, with shifting regulations, emerging players, and evolving technologies.  Don’t miss this insightful session which will cover: 

    • State of the customer acquisition industry; see how trends have evolved and what’s new
    • Impact of the new FCC regulations on explicit consent
    • AI/automation becoming a centerpiece
    • How leading marketers are revamping their sales funnels by strategically integrating e-commerce/direct purchase flows
    PX
    • Bas Offers

      Bas Offers

      COO & Co-founder
      PX
  5. 10:00 am

    Networking Break + Exhibit Hall Opens

    Inshura
  6. 10:45 am - 11:30 am

    The State of Lead Generation in Home Services

    • Jacob Atkinson

      Jacob Atkinson

      Director of Marketing
      ADT
    • John Busby

      John Busby

      Chief Marketing Officer
      Centerfield
  7. 10:45 am - 11:30 am

    How AI is Changing the Consumer Lead to Purchase Journey

    • Ted Buell

      Ted Buell

      Managing Director, Lead Gen Ads & Marketing
      Google
  8. 10:45 am - 11:30 am

    Birds of a Feather: Mortgage Industry Group Discussion

  9. 11:40 am - 12:15 pm

    2024 Digital Odyssey: Mastering FCC Compliance, Testing Triumphs, Data Analytics, and Financial Frontiers

    • Janet Meier

      Janet Meier

      Founder, Managing Partner
      Montecito Digital
    • Erin Cigich

      Erin Cigich

      Chief Executive Officer
      Perform[cb]
    • Tracy Laney

      Tracy Laney

      Vice President of Sales
      Contact Center Compliance
    • Amanda Farris

      Amanda Farris

      Founder & CEO
      LinkUnite
  10. 12:00 pm - 1:30 pm

    Lunch

    Inshura
  11. 12:30 pm - 1:30 pm

    Lunch + Learn

    Windfall
  12. 12:30 pm - 1:30 pm

    Lunch + Learn: Critical Strategies to Enhance Lead Quality + Value

    LexisNexis Risk Solutions
    • John McWilliams

      John McWilliams

      Director, Consultative Services
      LexisNexis Risk Solutions
  13. 1:45 pm - 3:15 pm

    FCC's 1:1 Ruling: So Now What?

    Massive New FCC Rulings and Potential Legislation Are SHOCKING TCPAWorld—Here is Everything You Need to Know RIGHT NOW to Stay Compliant! This session will dive deep into the intricacies of the FCC’s orders regarding the new 1-1 consent rules, the new revocation rules, and other regulatory developments like the Do Not Disturb Act massively impacting the lead generation industry.  Don’t miss out on this exclusive opportunity to gain a comprehensive understanding of the new TCPA rules and compliance strategies for your lead generation practices from the Czar and Queenie of TCPAWorld.com! 

    • Eric Troutman

      Eric Troutman

      Founder
      Troutman Amin, LLP
    • Puja Amin

      Puja Amin

      Partner
      Troutman Amin, LLP
    • Gayla Huber

      Gayla Huber

      President
      IntegriShield
  14. 1:45 pm - 2:30 pm

    Gen AI: The 6 Largest Opportunities + Threats Facing Lead Gen

    • Christine Frohlich

      Christine Frohlich

      Head of Data Governance
      Verisk Marketing Solutions
    • Kevin Rockoff

      Kevin Rockoff

      General Counsel
      SmartFinancial
    • Rich Kahn

      Rich Kahn

      CEO and Co-founder
      Anura Solutions, LLC
    • Arvell Craig

      Arvell Craig

      AI Evangelist
      VAgents
    • Ethan Ewing

      Ethan Ewing

      Founder
      ProPair
  15. 1:45 pm - 3:45 pm

    Affiliate Marketing Think Tank

    Immerse yourself in a dynamic exploration of the affiliate marketing landscape with our industry’s trailblazers! Uncover the secrets to cultivating a successful network and learn to achieve unparalleled quality and scale through transparency, leveraging cutting-edge technology and strategic partnerships for agility in a rapidly evolving marketing ecosystem.

    Stay ahead of the curve with an in-depth analysis of the FCC’s ruling on the affiliate marketing space, ensuring your strategies align seamlessly with regulatory shifts. Optimize your success by mastering channel diversification and gain invaluable insights into the transformative power of Gen AI on your affiliate content strategy.  Don’t miss out on this exclusive opportunity to revolutionize your approach!  Register for LeadsCon today to reserve your spot at the Affiliate Marketing Think Tank.

    – Competitors, Partners & Frenemies: Examining ways to support those in your affiliate network

    – Achieving quality and scale through transparency; how to lean into technology and partnerships that make you more flexible and nimble for a rapidly changing marketing ecosystem

    – The impact of the FCC’s ruling on the affiliate marketing space

    – Optimizing channel diversification

    – Understanding how developments in Gen AI can enhance your affiliate content strategy

    • Cooper Schwartz

      Cooper Schwartz

      Head of New Business & Growth
      Money Group
    • Jacqueline Anderson

      Jacqueline Anderson

      Vice President, Affiliate Marketing
      Endurance
  16. 1:45 pm - 2:30 pm

    Birds of a Feather: Insurance Industry Group Discussion

  17. 2:30 pm - 3:00 pm

    Afternoon Networking Break

    Inshura
  18. 3:00 pm - 3:40 pm

    Reimagining Lead Gen: Legal Insights for Today's Product Builders

    • John Henson

      John Henson

      Attorney
      Troutman Amin, LLC
    • Terance Gonsalves

      Terance Gonsalves

      Partner
      Alston & Bird LLP
    • Deborah Solmor

      Deborah Solmor

      General Counsel
      Gateway Foundation
    • Michele A. Shuster

      Michele A. Shuster

      Managing Partner
      Mac Murray & Shuster
  19. 3:00 pm - 3:40 pm

    Marketers Modeling Growth by Design: Lead to Conversion

    A brand’s sales and marketing funnels are unique to their company and should work together, while always evolving. These marketers will share how they determine focus and objectives, and how they generate leads, define, and evaluate their leads. What is a lead? When is a lead a lead? Learn the nuances and find out how they view leads, nurture quality leads with laser focus on conversion. Marketers continue to collect more data than ever before. Learn innovative approaches to mining for actionable drivers. Hear what kind of data is surprisingly proving most valuable in converting leads. Full-funnel marketing approach and omnichannel focus is critical but what might be getting lost here? Micro vs. macro lens views offer different perspectives. Learn what the true value of lead scoring is to emerging and established brands. 

    • What are these marketers doing to reach their target audience, while always testing and expanding that core audience?
    • What channels should be considered that may be overlooked? Where might dollars be left on the table?
    • What about brand-building activation efforts and yielding direct sales impact?  
    • First-touch, last-touch, multi-touch, incrementality  – pros and cons of attribution approaches?
    • The lower funnel often receives most of the focus where results are concerned. Why are these marketers focused on the entire marketing funnel for growth?
    • Where should the greatest focus be placed in the marketing funnel?
    • What platforms are changing up the leads process?
    • How can AI implementation be beneficial in your lead cycle?
    • Adam Bravo

      Adam Bravo

      Vice President of Direct Marketing Strategy
      MGM Resorts International
    • Lauralie Levy

      Lauralie Levy

      Chief Marketing Officer
      SHIFTit Health
    • John Minnec

      John Minnec

      Vice President, Brand Marketing
      Groundworks
    • Jessica Hawthorne-Castro

      Jessica Hawthorne-Castro

      CEO
      Hawthorne Advertising
  20. 3:00 pm - 3:40 pm

    Birds of a Feather: Home Services Industry Group Discussion

  21. 3:50 pm - 4:30 pm

    Unlocking The Power of Partnership: Actionable Insights For Explosive Growth

    • Trish Chuipek

      Trish Chuipek

      Chief Growth Officer
      DMS
    • Adam Young

      Adam Young

      Founder & CEO
      Ringba
    • Joey Liner

      Joey Liner

      Chief Consultant & Strategist
      Liner Connections
    • Kalpit Dantara

      Kalpit Dantara

      Chief Product Officer
      TrueCoverage
  22. 3:50 pm - 4:30 pm

    Women@LeadsCon

  23. 4:30 pm - 5:30 pm

    Happy Hour & Bingo in the Exhibit Hall

    FullThrottle
  1. 8:00 am - 9:30 am

    Breakfast

    PX
  2. 8:15 am - 9:15 am

    Breakfast Briefing: More Than Just Leads. Wins.

    Start your day on the right foot with this year’s Breakfast Briefing!  Everybody needs to get leads, it’s what you do with them that impacts performance.  Join us for this session to learn how you can do more with your leads to realize your growth goals. 

    dun & bradstreet
  3. 9:15 am - 10:00 am

    Lead Gen Strategies to Boost Your Gen Z + Millennial Growth

    • Kristen O'Neall

      Kristen O'Neall

      Director of Client Services
      Colling Media
    • Eliot Schreiber

      Eliot Schreiber

      Chief Operating Officer
      TextLegal
    • Jon Walner

      Jon Walner

      Managing Attorney, Shareholder
      Walner Law
  4. 9:15 am - 10:00 am

    Elevating the Insurance Consumer Experience

    Join this panel of some of the insurance industry’s leading growth experts to learn more about:

    • Increasing regulations
    • Predatory marketing & deception
    • The economics of bad leads
    • AI & evolving consumer expectations
    • The future of insurance marketing and sales
    • William DeCourcy

      William DeCourcy

      Chief Lead Generation Officer
      AmeriLife
    • Mark Seghers

      Mark Seghers

      CEO & Co-Founder
      Inspire Health Tech
    • Matthew Connelly

      Matthew Connelly

      Partner/Founder
      The Wisdom Companies, LLC
  5. 10:00 am - 11:00 am

    Networking Break & Speed Networking

    Inshura
  6. 10:45 am - 11:20 am

    12 Proven Tactics for Extracting the Maximum Lead Value When Working with Call Centers

    • Keith Sinnott

      Keith Sinnott

      Senior Vice President
      Homefix Custom Remodeling
    • John Pohl

      John Pohl

      President
      Springs Connect
  7. 10:45 am - 11:20 am

    Smart Leads, Smarter Lenders: Unleashing the Power of AI for High-Converting Mortgage Matches

    • Matt Jarboe

      Matt Jarboe

      Branch Manager, Vice President of Mortgage Lending
      Mutual of Omaha
    • Mike Tassone

      Mike Tassone

      Co-Founder & COO
      Own Up
  8. 11:30 am - 12:15 pm

    Lead Generation Metrics: What Matters Most

    This must-attend power panel of industry experts will dissect the intricacies of lead generation metrics, exploring which key indicators truly drive success in today’s rapidly evolving marketplace.  From conversion rates and cost per lead to engagement quality and lead scoring algorithms, our panelists will share insights, strategies, and best practices for maximizing your lead gen efforts.  Whether you’re a seasoned marketer seeking to refine your metrics approach or a newcomer looking to navigate the metrics maze, this discussion promises to equip you with the knowledge and tools needed to optimize your lead generation campaigns and create monster growth!

    • Tom Ferrara

      Tom Ferrara

      Chief Commercial Officer
      PX
    • James Berger

      James Berger

      EVP, Consumer Lending
      Cross Country Mortgage
    • Erik Josowitz

      Erik Josowitz

      SVP, Technology and Strategy
      AWL
  9. 11:30 am - 12:00 pm

    Mastering the Talent/Tech Equation - Thriving in a Rapidly Evolving Digital Landscape

    In this session, Raul V. Rodriguez, Vice President at Woxsen University helps us explore the essential skills and expertise needed to excel in lead generation and digital marketing.  From data analytics to creative storytelling, discover how to build a team that combines technical proficiency with marketing finesse to turn your operation into a future-proof growth machine!

    • Raul V. Rodriguez

      Raul V. Rodriguez

      Vice President
      Woxsen University
  10. 12:00 pm - 1:00 pm

    Lunch

    Inshura
  11. 1:00 pm - 1:45 pm

    Unleashing the Power of YouTube: Leveraging Video for Performance Marketing

    YouTube alone generated $9 billion in Q4 of 2023. The Google-owned site has more than 2 billion users and is second largest social network (after Facebook). On a daily basis, more than a billion hours of content is consumed by people around the world. No doubt, YouTube is a large opportunity for advertisers.

    While video content has generally been for brand building, see how lead generators are using video ads for performance marketing. Get the fundamentals on finding relevant traffic segments, engaging them and qualifying them for your product. See how creative is a large part of the success and understand how you can produce direct response videos on a regular basis. Come to this panel and learn the block-and-tackle tactics for immediate application into your marketing campaigns.

    Key Takeaways:

    • Get insights on marketing angles, hooks and creatives that disrupt leads and drive them into engagement
    • Review landing pages and funnels used to generate calls and/or capture leads
    • See how experts use a production process to constantly develop fresh video creatives
    • Understand key settings, account optimizations and creative specs to focus on the most qualified traffic sources
    • Teddy Truong

      Teddy Truong

      CEO
      Scale Up Media Agency
    • Jeff Dittrich

      Jeff Dittrich

      President & CEO
      Pumpkin Labs
    • Ray Sinlao

      Ray Sinlao

      CEO
      Standard Conversions
    • David Quiec

      David Quiec

      Partner
      Enginefish
  12. 1:00 pm - 1:30 pm

    Rising Stars: Insights From the Industry's New Talent

    • Kristen O'Neall

      Kristen O'Neall

      Director of Client Services
      Colling Media
    • Joseph Spicer

      Joseph Spicer

      Marketing Manager
      Oregon Corrections Enterprises
  13. 1:30 pm - 2:15 pm

    Closing Sessions

  14. 2:00 pm

    Exhibit Hall Closes

Don’t Miss Out!

LeadsCon 2024 AFTER DARK The Official After Dark Packages – Now Available!

We are excited to announce additional networking & nightlife opportunities at LeadsCon 2024!  

Networking event access is included in the All Access Pass as well as the VIP All Access Pass, available for purchase here

Need Help Planning Private Events or Group Experiences in Las Vegas? 

Go here to request services.

Venue

Paris Hotel & Casino

3655 Las Vegas Blvd
Las Vegas, NV 89109

Hotel Information
We have secured a group room block at our host hotel, the Paris Las Vegas, at a discounted rate of $189-199/night (depending on room selection) plus resort fee & taxes. Use this link to book online. If you prefer to book your reservations by phone, you may call the Reservation Center at (725) 238-2566 to secure a reservation in the “LeadsCon 2024” group block. Reserve your room by Thursday, March 7, 2024 to secure this discounted rate! Act soon – this block will fill up fast and is first-come, first-served for the event!

Travel

Visa Invitation Letter

Click here to download the 2024 Visa Invitation Letter.

Discounted Airfare

United:

We are pleased to partner with United Airlines for air travel to LeadsCon. To make flight reservations online please click on discount code ZNRS168106. MileagePlus members earn Premier Qualifying Dollars and miles for their travel.
 

You may also call United Meeting Reservation Desk at (800) 426 – 1122

  • Monday – Friday 8:00 a.m. – 10:00 p.m. Eastern Time
  • Saturday – Sunday 8:00 a.m. – 6:00 p.m. Eastern Time

Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk.

Delta:

Delta Air Lines is pleased to offer special discounts for Access Intelligence. 

Please click here to book your flights.

You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code  NM2Z6
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

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